Social Design with Facebook: Lessons from Scribd's Integration

Matt Riley (Scribd)
Location: New York West
Average rating: ***..
(3.43, 14 ratings)

The Facebook Platform allows startups and big businesses to build rich social experiences for their users. If done correctly, this platform can increase engagement across the board. However, many sites miss out on this huge opportunity by simply integrating the Facebook Connect button and calling it a day.

This session will reveal the lessons learned and the advanced techniques employed with integrating Facebook into Scribd, the world’s largest social publishing website. The primary focus will be on going beyond the basic integration to provide a brand new social layer that will benefit any website. We will also talk about the significance of new features like the activity feed, like button, and social graph which were announced at this year’s F8 conference.

Some of the topics that will be covered:

  • Optimizing the Facebook signup flow.
  • Designing immediate and continuously social experiences.
  • Spreading and optimizing your content for Facebook.

Matt Riley


Matt Riley is the Director of Product at Scribd, the world’s largest social reading and publishing company. He is responsible for overseeing user-facing feature development and overall product strategy. An early hire to Scribd’s engineering team, Matt previously spent his time working across the stack at Scribd, writing software for projects ranging from the content recommendation and copyright identification systems to the HTML5 document reader.

Prior to Scribd, Matt held engineering roles at and CoVi Technologies. He holds an M.S. and B.S. in Electrical Engineering from The University of Texas at Austin.

Comments on this page are now closed.


Matt Riley
09/30/2010 5:00am EDT

Hey everyone – I’ve posted the slides here: Thanks for coming to the talk.

Norma Santoyo
09/29/2010 11:13am EDT

Hi matt, can you upload your presentation. Great example of an FB intergration

Lotus knows
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.