SEO/SMO 101 (Search Engine & Social Media Optimization)

Rhea Drysdale (Outspoken Media), Eric Enge (Stone Temple Consulting)
Location: Empire West
Please note: to attend, your registration must include Workshops.
Average rating: ***..
(3.42, 12 ratings)

This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka “organic”) web site visitors from search engines like Google and Bing, as well as from social networking and social media sites like Digg, MySpace, Facebook, and YouTube.

Join us for an intensive workshop on search engine optimization and social media optimization that covers all the bases. With our live Internet connection, attendee websites and their social media presences will be deconstructed – with attendees playing an active role in diagnosing what ails them. Such sticky issues as making your database-driven website “search engine friendly,” building up and maintaining a power user account on Digg, and workarounds for “spider traps” and poor search engine practices will be tackled. Real life examples will be shared, including the “inside scoop” on what worked and what didn’t.

You will walk away with loads of practical, actionable tactics and tips, a number of which are not widely known. For example:

  • Minimize duplicate content and keep your site from getting hit by Google’s duplicate content filter
  • Identify, in unconventional ways, high PageRank-endowed, industry-specific, authoritative links that will increase your position in the search results
  • “Take away” a competitor’s second indented Google listing
  • Reverse engineer your competitors’ backlinks and social media campaigns to look for link opportunities for yourself
Photo of Rhea Drysdale

Rhea Drysdale

Outspoken Media

Rhea Drysdale is Co-founder and COO of Outspoken Media, an Internet marketing company that specializes in online reputation management, SEO, link development and social media marketing. Rhea has been optimizing web sites for six years and has experience with both in-house and agency positions prior to starting Outspoken Media. Now she works with her clients to effectively manage their brand and achieve competitive search rankings.

Eric Enge

Stone Temple Consulting

Eric Enge is the President of Stone Temple Consulting, an SEO consulting firm with offices in Boston and Northern California. Eric is a regular speaker at search industry conferences, such as Search Engine Strategies and Search Marketing Expo. Eric also makes regular contributions on the topic of SEO to Search Engine Land and Search Engine Watch, SEOmoz, and his own blogs. Eric is particularly known for his in depth interviews of major players in the search engine industry including dozens of people who work in senior capacities at the search engines. Eric is also asked to make guest contributions to Website Magazine, other SEO related blogs and news web sites, and is a senior editor for the SEO section of the Search Engine Marketing Journal. Eric is a co-author of the recently published O’Reilly book “The Art of SEO.”

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(415) 947-6111

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