More Money, Less Hassle: Reinventing Ecommerce

Alex Rampell (TrialPay)
Strategy & Business Models
Location: New York East
Average rating: ***..
(3.83, 6 ratings)

Since the dawn of the web, online stores have hewed to a familiar model: consumers search for merchandise and purchase by submitting credit card information via web forms. But what if search isn’t the only— or the the best— way to grab consumers and their dollars? Today, companies are connecting with customers in new ways, reducing friction
and increasing revenue. In this session, we’ll do a deep dive on:

  • Intelligently cross-selling with eCommerce mashups;
  • Super-smart partnerships; and
  • Customer acquisition that delivers strong lifetime value.
Photo of Alex Rampell

Alex Rampell


Alex Rampell is the co-founder and CEO of TrialPay, where he is responsible for general management and building corporate infrastructure. Prior to TrialPay, Alex co-founded FraudEliminator, the first consumer anti-phishing company, which merged into SiteAdvisor and was acquired by McAfee in April 2006. Alex began his career writing and selling consumer software on bulletin board systems and the nascent Internet. His first successful company gained hundreds of thousands of paying consumers worldwide and had products featured in Forbes, The New York Times, The Wall Street Journal, USA Today, “Today,” CNBC and BusinessWeek. He holds an AB in Applied Math and Computer Science, cum laude, from Harvard University.

Lotus knows
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

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