Mobile Payments and Micro-transactions: Modernizing Purchase Power

Moderated by:
Michele Anderson (Activate)
Elena Krasnoperova (Zong), Mike Sego (Gaia Online)
Mobile, Strategy & Business Models
Location: New York East

From new hardware products that allow for physical purchases (such as Square, VeriFone and the recently announced SanDisk/Phillips NFC wallet) to mobile phone numbers that are linked to payments cards, the mobile payment world is bursting with innovation.

As the market continues to expand and evolve, what will emerge as the best practices in the mobile payments space? And as users continue to demand ways to easily purchase digital products such as mp3s, newspaper articles and online donations, what is the next frontier in micro-payments and where does mobile commerce fit in?

With a corps of leading-edge thinkers, this panel will give you an overview of the payments landscape and provide a preview of coming attractions.

Photo of Michele Anderson

Michele Anderson


Michele Anderson is a Managing Director at ACTIVATE, a strategy and technology consulting firm that focuses on growth for media, entertainment, internet and technology companies.

Previously, Michele was a Principal in Booz Allen & Hamilton’s Media, Entertainment & Information Practice. Over her ten years at BA&H, she served Fortune 500 as well as large privately held media and entertainment companies. Her focus was on addressing these businesses’ most important strategic decisions. In addition, Michele helped senior executives develop and implement strategies in marketing and distribution, brand strategy, advertising sales, licensing, organization design, internet and technology.

Her clients spanned cable television, filmed entertainment, publishing, news, site-¬‐based entertainment, internet and licensing businesses across the US, Europe, Asia, Latin America and Africa.

Michele moved from Booz Allen into an executive role at iVillage, where she ran the international businesses and launched the company’s operations in Europe. She also led corporate strategy and development.

After iVillage, Michele became a successful entrepreneur; she built and sold a specialist wine import and e-commerce business. She also spent a number of years as the Managing Director of the North American business for Australian Vintage, Australia’s second largest publicly-traded wine company.

Michele received a Bachelor of Commerce and Bachelor of Law from the University of New South Wales and an MBA from the Wharton School.

Her passions are wine and windsurfing. She represented Australia with Top 5 international performances over a number of years, received a University Blue for Sailing and won the Silver Medal at the 1988 World Student Games. An Australian citizen and U.S. permanent resident, Michele lives in New York City.

Photo of Elena Krasnoperova

Elena Krasnoperova


Elena is responsible for Analytics and Fraud Management. She has over 15 years of analytics, strategy, and risk management experience. Prior to Zong, Elena spent 7 years at eBay and PayPal, where she built and managed the Marketplaces Strategy team, the PayPal Business Analytics team, and held a variety of leadership roles in PayPal’s Global Risk Management organization. In her Risk Management roles, Elena helped shape the evolution of PayPal’s approach to managing risk-reward tradeoffs for both existing and new businesses around the globe. In her analytics and strategy roles, Elena significantly enhanced the company’s understanding of the behavior, segmentation, and profitability of its consumer and merchant base, enabling the company to make more robust and data-driven strategy and investment decisions. Prior to eBay Inc, Elena was a management consultant with the Boston Consulting Group, where she partnered with market-leading software, financial services and consumer goods companies in developing and implementing strategies aimed at accelerating profitable growth.

Photo of Mike Sego

Mike Sego

Gaia Online

Mike Sego was appointed to CEO of Gaia Online in August 2010. For the previous year, Sego had been chief product officer at Gaia, overseeing all aspects of its product, engineering and creative development. He was recruited by former CEO Craig Sherman and the Gaia board to transition into the CEO role.

Sego developed (fluff)Friends, one of the first social gaming applications that monetized successfully. He sold the company to the Social Gaming Network in 2008 after winning over millions of users on Facebook. Prior to this, he was a technical lead at Google, where he helped triple the size of the Gmail frontend engineering team and received the company’s Founder’s Award in 2007. Previously, he was an engineer for The Sims Online at Electronic Arts.

Lotus knows
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

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