Creating and Sustaining a Winning Fan Page on Facebook

Ruben Quinones (Path Interactive)
Social Media & Marketing
Location: Empire West
Presentation: external link
Average rating: ****.
(4.10, 20 ratings)

Provide a practical lecture on implementing and growing Facebook fan pages. Attendees will receive effective strategies, and applications, that will provide them with the tools and knowledge to run a successful campaign on their own.

Session Includes:

  • Writing good descriptions with search optimization in mind when users search for a service on Facebook.
  • Architecture of a fan page – well thought out tabs on the Fan page.
  • Custom Applications to provide a Fan page with richer content and design.
  • Provide examples of standard fan pages vs. well built out custom fan pages.
  • Strategies for launching a fan page when it is ready for the public.

Part two of this session will touch on the elements of growing and sustaining a fan page:

  • Engagement on Facebook: What is it? And how do we measure it? Comments, mentions, increase in fan activity, etc.
  • Educational Value: How it plays into providing users with content that will provide your users with pertinent valuable content. How does it tie in with any other content creation tools that your business is currently using.
  • Entertainment value: How to stand out on someone’s feed and be “social” on Facebook”.
  • Examples of mediocre engagement, as well as good examples of fan pages engaging with their fans through entertainment and educational value.
  • Applications to sustain conversations such as RSS custom applications besides the usual “notes” application.

Part three of this session will involve growing your fan base:

  • Running contests to increase your fan page views and or base. What third party applications are helpful, and how to use them.
  • Facebook advertising campaigns: Create an effective ad to promote either a contest, or some unique selling proposition that will encourage users to become fans.
  • Facebook metrics and analytics: Take a look at how to understand facebook insights and how to integrate google analytics with FBML static tabs for a more robust tracking of visits to your fan page.

Q & A

Photo of Ruben Quinones

Ruben Quinones

Path Interactive

Ruben Quinones

Director of Sales, Social Media @ Path Interactive

Adjunct instructor @ NYU School of Continuing and Professional Studies Marketing and Public Relations Studies Program. Teaching “Examining Social Media Networks for Brand Value” a core course in the Digital Media Marketing Certificate Program.

In his strategic role, Ruben provides forward thinking leadership for the company’s social media marketing processes and manages the day to day social media operations for the firm. Ruben also is responsible for business development, consulting, and key project management for client Paid Search, Search Engine Optimization and Online marketing campaigns.

A seasoned online marketing professional, prior to joining Path Interactive, Ruben’s related experience includes founding and marketing a one of the Internet’s first vertical search directories, directed at property managers, and was an advertising internet consultant for Verizon Information Services for national brands and small businesses. Ruben is also a blogger, contributing blogger, and prevalent speaker on Social Media topics. Ruben Quinones is a graduate of Nyack College in Nyack, NY.

Comments on this page are now closed.


Bill Manos
12/14/2010 11:00am EST

Great presentation and really was entertaining as well. I thought the case study was perfect. I’ve seen a lot of high level Facebook sessions, but to actually see how something was implemented and how it worked, made a big difference. Great Job!

Picture of joe tucker
joe tucker
10/05/2010 7:33pm EDT

Great session and content, thanks!

Carolina Frederico
09/29/2010 9:45am EDT

Really great content, teaching structure, and a lot of charisma from the speaker! I really enjoyed.

Picture of Ruben Quinones
Ruben Quinones
09/28/2010 6:12pm EDT

Here you go, thanks for your patience,

Ramon Nuez
09/28/2010 5:04pm EDT

I enjoyed Rubin’s presentation. He had a great command of the subject matter and engaged the audience.

Picture of Ruben Quinones
Ruben Quinones
09/28/2010 1:55pm EDT

Thanks! Will tweet it (presentation) soon!

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Suzanne Axtell
09/28/2010 10:28am EDT

Thanks for this thoughtful presentation—lots of great tips I can take back to share with my team. You deserve all of those rounds of applause. :)

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Alexander Jaeger
09/28/2010 8:49am EDT

Will you publish your presentation? Slideshare, anything?

Picture of Ruben Quinones
Ruben Quinones
09/02/2010 12:44pm EDT

For those attending, any specifics you want more details on? Looking forward to meeting you.

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