Improve Conversion Rates and Supercharge Growth with OpenID and oAuth

Will Aldrich (TripIt)
Design & User Experience, Development
Location: New York West
Tags: analytics
Average rating: ***..
(3.71, 7 ratings)

Will Aldrich, VP of Product Development for TripIt, will share real life examples of how OpenID and oAuth can help businesses improve their conversion rates and supercharge their growth.

Topics covered will include

  • Implementing “Sign in with Google” for a faster onboading process that converts better, and also gets rid of the cumbersome email verification process.
  • How to use oAuth to build mobile apps.
  • How to use oAuth to help developers integrate your service with their mobile apps and websites.
  • Using oAuth to build a Google App.
  • The future of open standards, and how you can use this to create a better user experience, and growth for your business.

Will Aldrich


Will brings more than 12 years of web product development leadership experience to the TripIt team. Will is tasked with making TripIt as useful, easy, and fun as it can possibly be.

Prior to TripIt, Will was senior director of product for Yahoo! where he led the Profiles, Mash and Photos teams. Will was closely involved in planning and launching the social networking strategy at Yahoo! Prior to Yahoo!, Will co-founded and ran product for vVault (now part of Biscom) and spent 3 years at CNET where he was a member of’s launch team. Will received a B.A. from the Walsh School of Foreign Service at Georgetown University and serves on the board of Mammoth Lakes Trails Public Access.

Comments on this page are now closed.


Picture of Brian Kissel
Brian Kissel
08/04/2010 10:27am EDT

Looking forward to hearing the summary of Will’s presentation

Lotus knows
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.