Schedule: Marketing & Community sessions

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Location: 1A08 Level:
Jennifer Zeszut (Scout Labs), Peter Kim (Dachis Group), James M Smith (Disney Online), Randy Ksar (Motorola), Aaron Dignan (Undercurrent), Valeria Maltoni (SunGard Availability Services), Shiv Singh (Razorfish)
Average rating: ***..
(3.83, 6 ratings)
Social media isn’t just for community managers anymore. Real-time marketing means understanding and responding to the movements of the market on both individual and strategic levels. Hear from companies that are operationalizing their use of social media feedback as a source of strategic advantage, and walk away with 6 new ways to integrate real-time marketing practices into your organization. Read more.
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Location: 1A08 Level:
Tara Hunt (Buyosphere)
Average rating: ***..
(3.63, 19 ratings)
Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And how do you do it? The Whuffie Factor will provide the strategic map and specific tactics for success in the world of online communities Read more.
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Location: 1A08 Level:
Michael Lazerow (Buddy Media)
Average rating: ****.
(4.08, 13 ratings)
The "walled gardens" on the web are coming down, one by one. People can now connect with your brand via one "profile" across platforms and share their experiences with their social graph in real time. A person on Facebook plays a game against a person on their iPhone. What does that mean for marketers looking to strategically develop or expand their body of social media content? Read more.
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Location: 1A08 Level:
Genevieve Bell (Intel Corporation)
Average rating: ****.
(4.00, 4 ratings)
Recent reports on Internet usage patterns document the presence of ex-users, and a persistent population of non-users. This presentation draws on recent quantitative studies, ethnographic research and other social scientific inquiry to shed light on what motivates people to become ex-users and what this teaches us about how to make technology compelling. Read more.
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Location: 1A08 Level:
Sanjay Dholakia (Lithium Technologies)
Average rating: ***..
(3.25, 4 ratings)
Rules of thumb are no longer enough to align social media efforts to business objectives. This session will demonstrate with data the basis for deriving business value from social media with the industry validated Community Health Index, and describe the next phase of implementing a Business Value Index to align social media strategies to company objectives. Read more.
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Location: 1A08 Level:
Lisa Conquergood (, Avner Ronen (Boxee)
Average rating: ***..
(3.17, 6 ratings)
In this session, we’ll give examples of companies that utilize word of mouth marketing as main touch points with their audiences and techniques for allowing customers to become brand evangelists successfully. We’ll also go through customer feedback and discuss why engagement at this level with your customers is key to growing your business – from the startup level to the corporate level. Read more.
  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

Sponsor & Exhibitor Opportunities

Rob Koziura
(415) 947-6111

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Kaitlin Pike
(415) 947-6306

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