Alisa Leonard-Hansen

Alisa Leonard-Hansen
Social Media Evangelist, iCrossing

Alisa Leonard-Hansen is a Social Media Evangelist and subject matter expert within the Digital Strategy group at iCrossing, a leading global digital agency. She drives thought leadership around social media and develops social strategies for clients across diverse industry verticals. Alisa is also the Communications Chair of the DataPortability Project and writes about the future of the social web, data portability and the pragmatic web on her blog, TheWebisSocial.com. She also contributes to Great Finds and Mashable, and has been featured in AdRants, The Daily Beast, Sillicon Alley Insider and AdAge. Alisa was named one of DM New’s “30 Under 30 Industry Whiz Kids” in 2008 and has been featured on AdWeek’s “Top 50 Twitterers to Follow.” Follower her on Twitter @alisamleo.

Sessions

Social Media
Location: 1A08 Level:
Marissa Louie (Huffington Post), Tom Bedecarre (AKQA), Steve Hall (Adrants), Rob Beeler (AdMonsters), Alisa Leonard-Hansen (iCrossing)
Average rating: **...
(2.30, 10 ratings)
Due to declining advertising budgets, low user engagement and click-through rates, and an oversupply of ad inventory, social media websites have been forced to re-examine their advertising strategies. So how can Web 2.0 companies make more advertising revenue? Join a panel of experts who will show where the opportunities of advertising in social media exist. Read more.
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