Steve Hall
Publisher, Adrants

Website | @stevehall

Steve Hall is the Publisher of Adrants. Steve has done time in media, account management and new business at, among others, Leo Burnett, Starcom/Mediavest, BlackSheep Marketing, and Bozell, where he managed big ass marketing budgets for both consumer and business-to-business clients including Reebok, Sperry Topsider, Monster.com, Tyco, Marriott Hotels and Marshmallow Fluff.

Steve has written about and spoken for industry associations on topics such as the advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media, and the decline of traditional media. He is co-founder of MarketingVOX, an online marketing publication, co-founder and publisher of the ad:tech industry trade show weblog and creator of the advertising social network AdGabber.

Sessions

Social Media
Location: 1A08 Level:
Marissa Louie (Huffington Post), Tom Bedecarre (AKQA), Steve Hall (Adrants), Rob Beeler (AdMonsters), Alisa Leonard-Hansen (iCrossing)
Average rating: **...
(2.30, 10 ratings)
Due to declining advertising budgets, low user engagement and click-through rates, and an oversupply of ad inventory, social media websites have been forced to re-examine their advertising strategies. So how can Web 2.0 companies make more advertising revenue? Join a panel of experts who will show where the opportunities of advertising in social media exist. Read more.
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