Tom Bedecarre

Tom Bedecarre
CEO, AKQA

Website | @tombed

Tom Bedecarré is CEO of AKQA, a global digital marketing firm that uses innovative ideas and technology to deliver results for the world’s leading brands — including Coca-Cola, McDonald’s, Nike, Unilever, Visa and Xbox. AKQA has more than 750 employees in San Francisco, Palo Alto, New York, Washington DC, London, Shanghai and Amsterdam. Recognized numerous times as “Digital Agency of the Year,” AKQA was recently named one of the “World’s 50 Most Innovative Companies” by Fast Company magazine. More information about AKQA is available at www.akqa.com.

An enthusiastic entrepreneur, Tom was also a founder and CEO of Citron Haligman Bedecarré, San Francisco’s largest independent advertising agency and a leader in launching Internet brands.

Sessions

Social Media
Location: 1A08 Level:
Marissa Louie (Huffington Post), Tom Bedecarre (AKQA), Steve Hall (Adrants), Rob Beeler (AdMonsters), Alisa Leonard-Hansen (iCrossing)
Average rating: **...
(2.30, 10 ratings)
Due to declining advertising budgets, low user engagement and click-through rates, and an oversupply of ad inventory, social media websites have been forced to re-examine their advertising strategies. So how can Web 2.0 companies make more advertising revenue? Join a panel of experts who will show where the opportunities of advertising in social media exist. Read more.
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