Valeria Maltoni
Conversation Agent, SunGard Availability Services

Website | @conversationage

Valeria Maltoni is Director, Marketing Communications at SunGard Availability Services, an IT operations company customers rely on for their business continuity and disaster recovery needs. A marketer with 20 years of real-world corporate experience across a broad array of mid-to-large sized companies, 10 of which online, she’s done brand work and people relations from Fortune 500 to small start up companies in technology, health care, chemical manufacturing, risk management consulting, and financial services. She applies this wealth of experience and insight to helping businesses understand how customers and communities have changed marketing, public relations, and communications – and how to build value and get results in this new environment. She specializes in taking companies to what’s next in their business cycle. Her blog, Conversation Agent is recognized among the world’s top online marketing blogs. Valeria was handpicked by Fast Company as Expert blogger to write about creating conversations between marketer and customer after she built one of the first online communities affiliated with the magazine.

Sessions

Marketing & Community , Social Media, Workshop
Location: 1A08 Level:
Jennifer Zeszut (Scout Labs), Peter Kim (Dachis Group), James M Smith (Disney Online), Randy Ksar (Motorola), Aaron Dignan (Undercurrent), Valeria Maltoni (SunGard Availability Services), Shiv Singh (Razorfish)
Average rating: ***..
(3.83, 6 ratings)
Social media isn’t just for community managers anymore. Real-time marketing means understanding and responding to the movements of the market on both individual and strategic levels. Hear from companies that are operationalizing their use of social media feedback as a source of strategic advantage, and walk away with 6 new ways to integrate real-time marketing practices into your organization. Read more.
Sponsors
  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

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