Jennifer Zeszut

Jennifer Zeszut
Founder, Scout Labs

@jenniferland

Jennifer Zeszut is the founder and CEO of Scout Labs, which delivers visibility into the voice of the customer online and actionable analysis for marketers. Zeszut is a 15-year marketing veteran, having worked in both software and consulting. Most recently, Zeszut was the Vice President of Marketing at Leverage Software, an on-demand community and social networking software company. At Avenue A / Razorfish for 7 years, she held the position of Director of Marketing Strategy and Analytics for the west coast. In that role she and her team gleaned customer insights for the world’s top brands and advised senior executives on strategies for effective marketing and relationship building. She has also served as acting Director of Marketing at eBay, focused on product strategy and customer acquisition for the eBay Stores business. Her early career was spent learning the fundamentals of brand management, marketing and merchandising at Procter & Gamble and Cost Plus World Market. Ms. Zeszut holds a BA in Psychology from UC Berkeley and an MBA from the Ross School of Business at the University of Michigan.

Sessions

Marketing & Community , Social Media, Workshop
Location: 1A08 Level:
Jennifer Zeszut (Scout Labs), Peter Kim (Dachis Group), James M Smith (Disney Online), Randy Ksar (Motorola), Aaron Dignan (Undercurrent), Valeria Maltoni (SunGard Availability Services), Shiv Singh (Razorfish)
Average rating: ***..
(3.83, 6 ratings)
Social media isn’t just for community managers anymore. Real-time marketing means understanding and responding to the movements of the market on both individual and strategic levels. Hear from companies that are operationalizing their use of social media feedback as a source of strategic advantage, and walk away with 6 new ways to integrate real-time marketing practices into your organization. Read more.
Sponsors
  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

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