Marissa Louie
Blogger, Huffington Post

Website | @malouie

MARISSA LOUIE is the founder and CEO of AD-Village, which gives website publishers instant access to ads from top ad networks. AD-Village has helped website publishers of all sizes earn an average of 5-15% more revenue by recommending ads which match their online identities and audience the best. AD-Village’s publishers include some of the most highly visited websites in the world.

Marissa is a frequent conference speaker and has also appeared on BusinessWeek.com, Forbes.com, BlogTalkRadio, GQ Korea, and more. She writes the column “Young Female Entrepreneur” for BusinessWeek.com and publishes thought leadership in online advertising at marissalouie.com.

Prior to founding AD-Village, she held leadership positions in Management Consulting, Product Management, Sales, and Viral Marketing for companies including Deloitte Consulting, Number Networks, and SlideShare. She has advised the C-suite of some of the world’s largest companies.

She has a Bachelor’s Degree in International Corporate Management from the University of California at Berkeley. In Marissa’s spare time, she advises the San Francisco Board of Supervisors and enjoys outdoor water sports.

Sessions

Social Media
Location: 1A08 Level:
Marissa Louie (Huffington Post), Tom Bedecarre (AKQA), Steve Hall (Adrants), Rob Beeler (AdMonsters), Alisa Leonard-Hansen (iCrossing)
Average rating: **...
(2.30, 10 ratings)
Due to declining advertising budgets, low user engagement and click-through rates, and an oversupply of ad inventory, social media websites have been forced to re-examine their advertising strategies. So how can Web 2.0 companies make more advertising revenue? Join a panel of experts who will show where the opportunities of advertising in social media exist. Read more.
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