Nilofer Merchant

Nilofer Merchant
CEO, Rubicon

Website | @nilofer

CEO, strategist, and author Nilofer Merchant is a leading authority on creating business strategy to win markets. She honed her unique, collaborative approach to solving tough problems while working with and for companies like Adobe, Apple, Nokia, SAP and others.

As Rubicon’s founder and CEO, Nilofer leads a distinguished team of operational veterans. Her firm works with global corporations such as Hewlett-Packard, Pinnacle, Logitech, Openwave, Symantec, among others, to create solutions to win markets.

Nilofer’s keynote presentations attract SRO crowds at business leadership events, technology expos, women’s conferences, and universities, ranging from
AjaxWorld, CTIA, and PBWC, to Stanford. She’s won multiple awards for her insights on applying strategic thinking and innovation, and has been quoted or published in major business publications such as BusinessWeek, Entrepreneur, Fortune, and The Wall Street Journal.

She earned an MBA from Santa Clara University, a BS in Economics from University of San Francisco, and is a certified by Interaction Associates as an Instructor of Facilitative Leadership. Her book on the art of collaborative strategy creation, The New How, is being published by O’Reilly Media in Fall 2009.


Landscape & Strategy
Location: 1A21 Level:
Nilofer Merchant (Rubicon)
Average rating: ***..
(3.14, 7 ratings)
Constraints can drive creativity & innovation in that “do more with less” kind of way. But, the truth is, constraints are never fun. Constraints means dealing w/tough conversations, tradeoffs between entirely viable options, & wanting to optimize results. This session provides a framework for making tough choices and safely kill off options, or murder 'em, so you can do stuff that matters. Read more.
  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

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