Jeanne Murray

Jeanne Murray
Program Manager, Social Software Adoption, IBM

Jeanne Murray is Program Manager, Social Software Programs and Enablement, in IBM Software Group. She works with teams to identify how social collaboration can improve business processes and connect globally distributed teams inside and outside the company. She’s held technical, marketing, and business strategy positions at IBM and has expertise in internet technologies, web marketing, and software development.

Jeanne’s areas of expertise include social software adoption, social networking, social media, and community building, as well as content and web strategy, web and user behavior analytics, and instructional design. She has experience in developing Web 2.0 concepts and technologies, driving growth in emerging markets, and managing learning programs. She works in Research Triangle Park, NC, and prior to joining IBM was a consultant with Booz, Allen and Hamilton in the Washington DC area.

Sessions

Social Media, Web 2.0 at Work
Location: 1A06 Level:
Jeanne Murray (IBM )
Average rating: ***..
(3.50, 2 ratings)
The benefits of Web 2.0 are well documented. Less clear is how to drive adoption once an organization has decided to employ collaborative business practices. Social software adoption is not merely a technology deployment that can be mandated; rather, a social software adoption program must incorporate business validation, include motivation for change, and accommodate existing norms among teams. Read more.
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