Shwen Gwee

Shwen Gwee
Lead, Health Informatics and New Media, Vertex Pharmaceuticals


Shwen is part of the Corporate Communications group at Vertex Pharmaceuticals, where he leads New Media Communications and focuses on New/Social Media, Web 2.0, and Health 2.0. He develops and implements digital strategies in support of Marketing and Communications initiatives and establishes/maintains key relationships with new media publishers and “new influencers”.

Shwen speaks regularly at industry events on New/Social Media and advises various industry-related organizations on their social media strategies. For 2009, he will chair the annual Digital Pharma conference and sits on the advisory board for

Shwen also hosts the Med 2.0 Blog & Podcast ( and is the founder of the Social Pharmer Network and Unconference ( — a network for new and social media in pharma and healthcare.

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Social Media
Location: 1A08 Level:
Sean Power (Watching Websites), Jeffrey Neu (J. C. Neu and Associates), Chris Brogan (New Marketing Labs), Shwen Gwee (Vertex Pharmaceuticals), Liz Mair (Hynes Communications)
Average rating: **...
(2.67, 6 ratings)
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