Kristina Halvorson

Kristina Halvorson
Founder, Brain Traffic

Website | @halvorson

Kristina is the founder and president of Brain Traffic, an internationally-renowned agency specializing in content strategy and writing for the web.

Widely recognized as one of the world’s leading content strategists, Kristina speaks regularly to international audiences about how to deliver useful, usable content online, where and when your customers need it most. She’s a highly sought-after speaker and has appeared at Web 2.0 Expo, IA Summit, Future of Web Apps, An Event Apart, Voices That Matter, Online Marketing Summit, SXSW Interactive, and j. boye.

In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. She is also the author of Content Strategy for the Web (New Riders, August 2009). The book is the first to market on the topic of content strategy. It defines the discipline and business value of content strategy, offering simple steps for introducing the discipline into the web project process. It also gives practical advice on staffing and resource allocation for web editorial roles and responsibilities.

Kristina is a past president of the Minnesota Interactive Marketing Association (MIMA), one of the country’s largest and most active IMAs. Her professional background includes marketing, sales, public relations, and playwriting. When she’s not traveling the country making the case for better web content, Kristina can be found hanging out at the Brain Traffic offices in Minneapolis, or chasing after her two kids in St. Paul, Minnesota.

Sessions

Design & UX
Location: 1A06 Level:
Kristina Halvorson (Brain Traffic)
Average rating: ****.
(4.14, 21 ratings)
The success of Web 2.0 strategies depends on our ability to deliver content people actually care about. Content strategy is the key! Learn about the roles, processes, and tools necessary to create useful, usable content. Like it or not, we're all publishers now. Shouldn't you start acting like one? Read more.
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