Genevieve Bell

Genevieve Bell
Intel Fellow, Director of Interaction and Experience Research, Intel Corporation

Website

Genevieve Bell is an Australian-born anthropologist and researcher. With a father who was an engineer and a mother who was an anthropologist, perhaps Genevieve was fated to ultimately work for a technology company. As director of user interaction and experience in Intel Labs, Genevieve leads a research team of social scientists, interaction designers, human-factors engineers, and computer scientists that shapes and helps create new Intel technologies and products that are increasingly designed around people’s needs and desires. In this team and her prior roles, Genevieve has fundamentally altered the way Intel envisions and plans its future products so that they are centered on people’s needs rather than simply silicon capabilities. She is also an accomplished industry pundit on the intersection of culture and technology and a regular public speaker and panelist at technology conferences worldwide, sharing myriad insights gained from her extensive international field work and research. Genevieve’s first book is Divining the Digital Future: Mess and Mythology in Ubiquitous Computing, cowritten with Paul Dourish of the University of California at Irvine. In 2010, she was named one of Fast Company’s inaugural 100 Most Creative People in Business. Genevieve is the recipient of several patents for consumer electronics innovations. She holds a PhD and a master’s degree in cultural anthropology from Stanford and a bachelor’s degree in anthropology from Bryn Mawr.

Sessions

Marketing & Community , Social Media
Location: 1A08 Level:
Genevieve Bell (Intel Corporation)
Average rating: ****.
(4.00, 4 ratings)
Recent reports on Internet usage patterns document the presence of ex-users, and a persistent population of non-users. This presentation draws on recent quantitative studies, ethnographic research and other social scientific inquiry to shed light on what motivates people to become ex-users and what this teaches us about how to make technology compelling. Read more.
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