Shiv Singh
VP & Global Social Media Lead, Razorfish

Website | @shivsingh

Shiv has been with Razorfish since 1999 and, he has worked in the Boston, New York, San Francisco and London offices. As the company’s Global Social Media Lead, Shiv helps the agency introduce its clients such as Carnival Cruise Lines, Microsoft, Citibank, Ford Motor Company, Panasonic, Novartis and Starwood to social influence marketing- or, how to incorporate social media and social technologies to support marketing and business objectives. His role also includes capability development, developing strategic partnerships, leading thought leadership efforts and encouraging experimentation with social media across the agency.

Shiv has been published widely, and he has spoken at conferences such as South by Southwest Interactive, the Direct Marketing Association’s Leader’s Forum, OMMA Global, O’Reilly Graphing Social Patterns, the ARF Annual Summit and the Social Ad Summit. He has also been quoted in the Wall Street Journal, Reuters, Associated Press, Adweek, Ad Age and several other noted publications discussing digital strategy and social influence marketing.

In 2005, Shiv founded and led the agency’s Enterprise Solutions practice to help organizations empower its employees and partners with the information they need to do their jobs efficiently and effectively. He holds a BS in Information Systems from Babson College, and an MSc (Research) from the London School of Economics & Political Science where he focused on social network theory. He is currently working on a book for the Dummies Series, tentatively titled “Social Influence Marketing for Dummies.”

Sessions

Marketing & Community , Social Media, Workshop
Location: 1A08 Level:
Jennifer Zeszut (Scout Labs), Peter Kim (Dachis Group), James M Smith (Disney Online), Randy Ksar (Motorola), Aaron Dignan (Undercurrent), Valeria Maltoni (SunGard Availability Services), Shiv Singh (Razorfish)
Average rating: ***..
(3.83, 6 ratings)
Social media isn’t just for community managers anymore. Real-time marketing means understanding and responding to the movements of the market on both individual and strategic levels. Hear from companies that are operationalizing their use of social media feedback as a source of strategic advantage, and walk away with 6 new ways to integrate real-time marketing practices into your organization. Read more.
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