Gentry Underwood

Gentry Underwood
Co-founder & CEO, Orchestra, Inc

Website | @gentry

Gentry’s is co-founder and CEO of Orchestra, Inc., a new startup that’s currently in hush-hush mode (but is focused on social/mobile software).

Prior to founding Orchestra, Gentry specialized in social software design and strategy for IDEO. He head the Knowledge Sharing department, which designs and deploys tools that help IDEO collaborate internally world-wide, and he worked with IDEO’s clients to design effective software for groups and communities.

Ge has a BS in Symbolic Systems and Human-Computer Interaction (Stanford University), an MA in Psychology (Santa Clara University), and an MS in Community Research and
Action (Peabody School, Vanderbilt).


Location: Special Events Hall Level:
Gentry Underwood (Orchestra, Inc)
Average rating: ****.
(4.44, 16 ratings)
Just as early computer interfaces were complicated and non-intuitive, most Web 2.0 tools today are socially awkward. The added complexity of designing not only for the human-to-computer interaction but also for human-to-human interaction is a real challenge. Read more.
Web 2.0 at Work
Location: 1A06 Level:
Gentry Underwood (Orchestra, Inc)
Average rating: ****.
(4.18, 11 ratings)
Continuing the theme from his keynote, Gentry Underwood with explore the design challenges of creating social software. Read more.
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  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

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