Clara Shih

Clara Shih
Author, The Facebook Era and CEO, Hearsay Labs

Website | @clarashih

Clara Shih joined salesforce.com in 2006 and is responsible for Enterprise Social Networking Alliances and Product Strategy. Previously, she was the product line director of AppExchange, salesforce.com’s online business applications marketplace, for which she led the development of the Checkout payment services for partner applications. Independently, Clara developed Faceconnector (formerly Faceforce) in 2007, the first business application on Facebook. Clara is the author of a new book, The Facebook Era (Prentice Hall), about how online social networks are transforming customer relationships and what sales and marketers must do to adapt and succeed.

Prior to this, Clara worked in strategy and business operations at Google and as a software developer at Microsoft. Clara holds B.S. and M.S. degrees in computer science and economics from Stanford University, as well as a Master’s Degree in internet studies from Oxford, where she studied as a Marshall Scholar. She blogs at thefacebookera.com and is clarashih on twitter.

Sessions

Landscape & Strategy, Social Media
Location: 1A21 Level:
Clara Shih (Hearsay Labs)
Average rating: ****.
(4.00, 9 ratings)
This session explores how real companies are successfully tapping the rich data and communication media on services like Facebook and Twitter to bootstrap brand conversations, virally reach new audiences, and transform existing customers into a loyal sales force. Hear how transitive trust, hypertargeting, and fringe-relationship “options” are rewriting the rules, and how to best prepare. Read more.
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