Presentations: Web 2.0 at Work

This track looks not at building and leveraging Web 2.0 applications and businesses, but at using Web 2.0 in your company to drive communication, collaboration, productivity, and cost savings. Lightweight hosted applications and software as a service can give you a significant operating advantage. Blogs and wikis aren’t just fun consumer toys, but can instead be used internally to keep your teams in sync and your projects on time. Come learn how real companies are using real products and services to do business quicker, cheaper, and more effectively. Sessions in the Fundamentals topic will happen on Wednesday, November 18.

The benefits of Web 2.0 are well documented. Less clear is how to drive adoption once an organization has decided to employ collaborative business practices. Social software adoption is not merely a technology deployment that can be mandated; rather, a social software adoption program must incorporate business validation, include motivation for change, and accommodate existing norms among teams.
It's becoming general knowledge that being active in a social network can help you create richer content, garner broader feedback, help people find your work and extend your social reach and influence. But how do these actions help enterprises be more productive and innovative? In this session we'll reveal how user data and feedback have changed enterprise software including SharePoint 2010.
Mashup Patterns author and principal architect of Bank of America Mike Ogrinz builds live examples of enterprise-based mashups that will show how this technology allows IT teams (and end-users!) to build new solutions and tackle problems previously dismissed as impossible. All using less resources than traditional development techniques.


This is a 3 hour, hands on course for attendees wanting to learn the basics of communications from Flash, Flex and AIR based systems to Java app servers, REST style XML over HTTP, Restful SOA, Web Services (SOAP), connecting to PHP using HTTP, AMF binary format and more. Every attendee will complete a minimum of 8 different code projects and be able to take their work home on their laptop.
This talk is meant for startups that are working on launching a product, for designers who want to learn to work in a more agile manner, for anyone who wants to learn about moving fast while building great products.


Continuing the theme from his keynote, Gentry Underwood with explore the design challenges of creating social software.
Cloud computing comes with problems you can't code your way out of, such as network latency. The high latency of inter-cloud data exchange creates a bias towards a single vendor solutions, no matter how open the standards are. In this talk we explore the "latency trap" and how "cloud peering" can help customers avoid it and help cloud & web services evolve in a more flexible, sensible way.


Organizations shape society more than any force, and social software has demonstrated the ability to create sweeping change throughout the organizational culture. This panel will present strong case studies where successful social software implementations exist, showing how these examples provide a beacon of understanding for companies attempting to implement Web 2.0 technologies.


  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

Sponsor & Exhibitor Opportunities

Rob Koziura
(415) 947-6111

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Kaitlin Pike
(415) 947-6306

Contact Us

View a complete list of Web 2.0 Expo contacts.