Presentations: Design & UX

Less has been the iconic Web 2.0 design meme from the beginning. Less clutter, less confusion, fewer well-chosen features… all these enabling more use, more interaction, more connection. This year we look at not only how to create a user experience that offers more by providing less, but also how to do more with fewer resources, how to use the constraints of the mobile platform to your advantage, and how to make your service accessible to those with disabilities

Need to enhance your product but belt-tightening has made your budget uncomfortable? The economic downturn has affected everyone, and as companies compete for smaller pools of dollars, the need to be the very best and attract customers becomes even stronger. This session provides tips and tricks to easily enhance and improve product usability so you can optimize both your budget and your product.
The success of Web 2.0 strategies depends on our ability to deliver content people actually care about. Content strategy is the key! Learn about the roles, processes, and tools necessary to create useful, usable content. Like it or not, we're all publishers now. Shouldn't you start acting like one?


So you want to learn more about CSS3? Who better to talk to than the co-creator and spec editor? Håkon Wium Lie shares what parts of CSS3 developers and designers can expect to implement today and what they will be able to do in the future. This session is for everyone who wants to push the limits of what they can do with CSS.
This talk is meant for startups that are working on launching a product, for designers who want to learn to work in a more agile manner, for anyone who wants to learn about moving fast while building great products.


Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. We will present the dos and don’ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments.


This workshop teaches core principals for creating robust and vibrant online communities, and illuminates critical design decisions that help a community thrive. Learn about the building blocks of social software, and which ones are most relevant to your business. Learn how to promote desired behaviors with interface design, and who’s doing it right.
These days people expect more from a website than a handy set of tools and a pretty interface — they want an experience. In this session Andy Budd will look at the 7 key factors that go into designing the perfect customer experience, from initial first impressions, through to game like interactions and immersive experiences.
This intense one-day workshop delivers a hands-on guide to the new UX skills required to tackle the design challenges of fluid interactions, service design, and multi-channel experiences.
With 118 billion monthly US searches, search is no longer a channel, it is the medium in which business transacts. You can’t afford to think of search as a box to be checked or a task to be outsourced; you also need to be smart about incorporating search acquisition and SEO into your overall business strategy. This bootcamp session helps you understand how to think like Google.
Every design problem has a number of viable solutions. So, how do you know you’ve chosen the right one? Far too often, we as designers, get stuck on our first design concept and don’t explore multiple solutions. What if you could explore multiple design options quickly and easily? What if you could find a way to test your designs without a lengthy usability test?
Getting people to fall in love with your site is never easy. Fortunately, you don't have to sit back and hope for passionate users to come along. There are steps you can take to make yourself more "crush-worthy." You'll leave this session equipped with practical tools, patterns and relationship advice for diagnosing and addressing attraction issues.


More and more, users are interacting with web sites and software on a conversational, physical, and emotional level -- just like we've always interacted with other people. UX designers, then, must stop thinking about interfaces as dumb control panels and begin imagining them (literally!) as human beings. This talk will discuss past, present, and future ways of humanizing the user experience.


Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something meaningful.


It's not always clear what to do with the data that comes from conducting user research. In this interactive workshop, participants will experience a framework for turning data from the field into insights, for turning insights into opportunity areas, and for turning opportunity areas into concepts. Designers can more effectively draw a connection all the way from observation to design solutions.
A discussion of the new scientific search interface being developed for mission data relating to the Mars Science Laboratory being develop for launch in 2011, and how it incorporates paradigms of Web 2.0, as well as other web technologies being exploited for current and future NASA mission operations.
  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

Sponsor & Exhibitor Opportunities

Rob Koziura
(415) 947-6111

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Kaitlin Pike
(415) 947-6306

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