Web 2.0 Expo New York 2009 Schedule

Below is the preliminary schedule for Web 2.0 Expo New York. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

Customize Your Own Schedule

Create your own Web 2.0 Expo New York schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

1A06
Add The Human Interface (or: Products are People, Too!) to your personal schedule
9:00am The Human Interface (or: Products are People, Too!) Christopher Fahey (Behavior Design)
Add Sketchboards & Prototyping—Method for Rapid Design to your personal schedule
10:05am Sketchboards & Prototyping—Method for Rapid Design Todd Zaki Warfel (Messagefirst)
Add CSS3 for Working Web Designers to your personal schedule
11:10am CSS3 for Working Web Designers Håkon Wium Lie (Opera Software)
Add Sparking a Crush: Attracting and Retaining New Users to your personal schedule
3:30pm Sparking a Crush: Attracting and Retaining New Users Alexa Andrzejewski (Foodspotting)
1A08
Add Social Business Design: It's Clobberin' Time to your personal schedule
10:05am Social Business Design: It's Clobberin' Time David Armano (Dachis Group), Jeff Dachis (Dachis Group)
Add On Security, Identity & Liability in Social Media to your personal schedule
3:30pm On Security, Identity & Liability in Social Media Sean Power (Watching Websites), Jeffrey Neu (J. C. Neu and Associates), Chris Brogan (New Marketing Labs), Shwen Gwee (Vertex Pharmaceuticals), Liz Mair (Hynes Communications)
1A14
Add Machine Learning Your Customers to your personal schedule
9:00am Machine Learning Your Customers Tony Jebara (Sense Networks Inc.)
Add Scalable CSS for Developers to your personal schedule
10:05am Scalable CSS for Developers Nicole Sullivan (Stubbornella)
Add Freeing and Visualizing Financial Data to your personal schedule
11:10am Freeing and Visualizing Financial Data Toby Segaran (Google), Jesper Andersen (Bloom Studios)
1A24
Add Web 2.0 Goes to Work: How Two Media Companies Implemented Business Social Software to your personal schedule
9:00am Web 2.0 Goes to Work: How Two Media Companies Implemented Business Social Software Ross Mayfield (SlideShare, Inc.), Dave Burke (The Washington Post), Patrick Durando (McGraw Hill)
Add Being Social In the Enterprise: Learnings for SharePoint 2010   to your personal schedule
10:05am Being Social In the Enterprise: Learnings for SharePoint 2010 Alina Fu (Microsoft Corp.), Tanuj Bansal (Microsoft Corporation)
Add Java in Web 2.0 to your personal schedule
11:10am Java in Web 2.0 Alexis Roos (Sun microsystems)
Add Building Enterprise Mashups to your personal schedule
3:30pm Building Enterprise Mashups Michael Ogrinz (Mashup Patterns), Olivier Poupeney (DreamFace Interactive), Oliver Piccioto (Convertigo)
1A21
Add Launch Pad to your personal schedule
9:30am Launch Pad
Add Effective Twitter for Business to your personal schedule
3:30pm Effective Twitter for Business Sarah Milstein (TechWeb)
1A01
Add Cloud Computing with Windows Azure Using Your Preferred Technology to your personal schedule
10:05am Cloud Computing with Windows Azure Using Your Preferred Technology Sumit Chawla (Microsoft), Tim Wise (Domino's Pizza LLC)
1A05
Add Creating tomorrow’s User Experience for Mobile Phones to your personal schedule
9:00am Creating tomorrow’s User Experience for Mobile Phones Christopher David (Sony Ericsson), Kichiro Kurozumi (Sony Ericsson)
Add The Elephant in the Room: Social Media ROI to your personal schedule
10:05am The Elephant in the Room: Social Media ROI Mike Lewis (Awareness)
Add Wolfram|Alpha Inside - Exploring and Building Knowledge Applications to your personal schedule
3:30pm Wolfram|Alpha Inside - Exploring and Building Knowledge Applications Schoeller Porter (Wolfram Alpha LLC)
5:30pm Dinner Break
Room: On Your Own
12:00pm Lunch - Sponsored by Microsoft
Room: Expo Hall 3B
Add Booth Crawl to your personal schedule
4:30pm Plenary
Room: Expo Hall 3B
Booth Crawl
9:50am Session Break
Room: Foyer, Hall 1A
10:55am Session Break
Room: Foyer, Hall 1A
3:00pm Session Break
Room: Foyer, Hall 1A
Web2Open
Add Welcome to your personal schedule
1:30pm Welcome
Room: Special Events Hall
Welcome Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)
Add There's a #Hashtag for That to your personal schedule
1:35pm Keynote
Room: Special Events Hall
There's a #Hashtag for That Baratunde Thurston (The Onion)
Add Radical Abundance: How We Get Past "Free" and Learn to Exchange Value Again to your personal schedule
1:50pm Keynote
Room: Special Events Hall
Radical Abundance: How We Get Past "Free" and Learn to Exchange Value Again Douglas Rushkoff (Throwing Rocks at the Google Bus)
Add Making Sense of Google Wave to your personal schedule
2:05pm Keynote
Room: Special Events Hall
Making Sense of Google Wave Gina Trapani (The Complete Guide to Google Wave)
Add Listening to the Experts to your personal schedule
2:20pm Keynote
Room: Special Events Hall
Listening to the Experts Anil Dash (Activate)
Add A Conversation about the Realtime Web to your personal schedule
2:35pm Keynote
Room: Special Events Hall
A Conversation about the Realtime Web Sarah Milstein (TechWeb), John Borthwick (betaworks)
Add Confessions of a Public Speaker to your personal schedule
2:45pm Keynote
Room: Special Events Hall
Confessions of a Public Speaker Scott Berkun (Berkun Consulting)
Add Birds of a Feather Sessions (BoFs) to your personal schedule
7:00pm BoFs
Room: Westin NY at Times Square
Birds of a Feather Sessions (BoFs)
Expo Hall
Add Expo Hall Open to your personal schedule
11:00am Expo Hall Open
9:00am-9:50am (50m) Design & UX
The Human Interface (or: Products are People, Too!)
Christopher Fahey (Behavior Design)
More and more, users are interacting with web sites and software on a conversational, physical, and emotional level -- just like we've always interacted with other people. UX designers, then, must stop thinking about interfaces as dumb control panels and begin imagining them (literally!) as human beings. This talk will discuss past, present, and future ways of humanizing the user experience.
10:05am-10:55am (50m) Design & UX
Sketchboards & Prototyping—Method for Rapid Design
Todd Zaki Warfel (Messagefirst)
Every design problem has a number of viable solutions. So, how do you know you’ve chosen the right one? Far too often, we as designers, get stuck on our first design concept and don’t explore multiple solutions. What if you could explore multiple design options quickly and easily? What if you could find a way to test your designs without a lengthy usability test?
11:10am-12:00pm (50m) Design & UX
CSS3 for Working Web Designers
Håkon Wium Lie (Opera Software)
So you want to learn more about CSS3? Who better to talk to than the co-creator and spec editor? Håkon Wium Lie shares what parts of CSS3 developers and designers can expect to implement today and what they will be able to do in the future. This session is for everyone who wants to push the limits of what they can do with CSS.
3:30pm-4:20pm (50m) Design & UX
Sparking a Crush: Attracting and Retaining New Users
Alexa Andrzejewski (Foodspotting)
Getting people to fall in love with your site is never easy. Fortunately, you don't have to sit back and hope for passionate users to come along. There are steps you can take to make yourself more "crush-worthy." You'll leave this session equipped with practical tools, patterns and relationship advice for diagnosing and addressing attraction issues.
9:00am-9:50am (50m) Social Media
Social Media Protocols: What You Need to Know BEFORE Your Team Starts Posting, Tweeting and Commenting
Veronica Fielding (Digital Brand Expressions)
The social media landscape is full of both opportunities and pitfalls. Veronica Fielding will discuss strategies to have in place before your sales team, customer service reps or marketing managers start communicating in the social media environment on behalf of your brand.
10:05am-10:55am (50m) Social Media
Social Business Design: It's Clobberin' Time
David Armano (Dachis Group), Jeff Dachis (Dachis Group)
Social Business Design is the intentional creation of a dynamic business culture that empowers all of its constituents to better exchange value. This presentation will define and break down key elements of "social business" from distinct vantage points delivered by four well known practitioners in the industry. From analysis of industry trends, to in depth case studies and measurement.
11:10am-12:00pm (50m) Marketing & Community , Social Media
Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy
Michael Lazerow (Buddy Media)
The "walled gardens" on the web are coming down, one by one. People can now connect with your brand via one "profile" across platforms and share their experiences with their social graph in real time. A person on Facebook plays a game against a person on their iPhone. What does that mean for marketers looking to strategically develop or expand their body of social media content?
3:30pm-4:20pm (50m) Social Media
On Security, Identity & Liability in Social Media
Sean Power (Watching Websites), Jeffrey Neu (J. C. Neu and Associates), Chris Brogan (New Marketing Labs), Shwen Gwee (Vertex Pharmaceuticals), Liz Mair (Hynes Communications)
Social media advocates encourage us to be transparent and accessible online. As companies, we rush to join our competitors on social media platforms. But what happens when our employees' personal profiles become stronger brand presences than our own corporate ones, and who owns it?
9:00am-9:50am (50m) Development, Mobile
Machine Learning Your Customers
Tony Jebara (Sense Networks Inc.)
Thanks to an entire planet of data-generating users, machine learning is becoming a common tool for services. Tony Jebara is the Chief Scientist of Sense Networks, a company whose business model depends on making "sense" of a constant stream of cellphone data to predict consumer activity. This talk will survey the uses of machine learning and how to get started.
10:05am-10:55am (50m) Development
Scalable CSS for Developers
Nicole Sullivan (Stubbornella)
CSS is a frustration point for developers and engineers and a stumbling block for startups. Less is more in CSS, but less is hard to achieve. Learn how to write CSS that scales to thousands of pages or millions of users and results in leaner code, which is easier to both write and maintain.
11:10am-12:00pm (50m) Development, Government 2.0
Freeing and Visualizing Financial Data
Toby Segaran (Google), Jesper Andersen (Bloom Studios)
The SECs new XBRL format combined with community efforts will soon provide enough free financial data that hackers will be able to create interactions with data. We'll cover sources and ways that developers can use machine learning and visualization to explore financial data in novel ways, using techniques like multidimensional scaling, network visualization and variations on traditional charts.
3:30pm-4:20pm (50m) Development
PubSubHubbub: Scaling Real-time RSS for the Decentralized Web
Brett Slatkin (Google Inc.)
The PubSubHubbub protocol enables existing RSS and Atom feeds to become real-time streams. It levels the playing field by decentralizing control of real-time content on the web. No company owns the protocol and anyone may participate-- the key attributes that have built the web into what it is today.
9:00am-9:50am (50m) Web 2.0 at Work
Web 2.0 Goes to Work: How Two Media Companies Implemented Business Social Software
Ross Mayfield (SlideShare, Inc.), Dave Burke (The Washington Post), Patrick Durando (McGraw Hill)
Organizations shape society more than any force, and social software has demonstrated the ability to create sweeping change throughout the organizational culture. This panel will present strong case studies where successful social software implementations exist, showing how these examples provide a beacon of understanding for companies attempting to implement Web 2.0 technologies.
10:05am-10:55am (50m) Web 2.0 at Work
Being Social In the Enterprise: Learnings for SharePoint 2010
Alina Fu (Microsoft Corp.), Tanuj Bansal (Microsoft Corporation)
It's becoming general knowledge that being active in a social network can help you create richer content, garner broader feedback, help people find your work and extend your social reach and influence. But how do these actions help enterprises be more productive and innovative? In this session we'll reveal how user data and feedback have changed enterprise software including SharePoint 2010.
11:10am-12:00pm (50m) Development
Java in Web 2.0
Alexis Roos (Sun microsystems)
This session explains how Java can be used to develop Web 2.0 services blending RIA, web and communications. Technologies running on the Java Platform are first introduced and then demonstrated through the creation of services from scratch using open source Java Software including Java SE, Netbeans, Java EE RI and MySQL. These services will mashup existing SaaS including Twitter, Google and Yahoo
3:30pm-4:20pm (50m) Web 2.0 at Work
Building Enterprise Mashups
Michael Ogrinz (Mashup Patterns), Olivier Poupeney (DreamFace Interactive), Oliver Piccioto (Convertigo)
Mashup Patterns author and principal architect of Bank of America Mike Ogrinz builds live examples of enterprise-based mashups that will show how this technology allows IT teams (and end-users!) to build new solutions and tackle problems previously dismissed as impossible. All using less resources than traditional development techniques.
9:30am-10:30am (1h) Special Programs and Events
Launch Pad
We'll choose five companies to present their new company or product on stage at Web 2.0 Expo New York. Each will have five minutes to present and will receive real-time feedback from a panel of industry experts and the audience.
11:10am-12:00pm (50m) Landscape & Strategy, Social Media
Business and Community in the Facebook Era: Preparing for a New Kind of Customer Relationship
Clara Shih (Hearsay Labs)
This session explores how real companies are successfully tapping the rich data and communication media on services like Facebook and Twitter to bootstrap brand conversations, virally reach new audiences, and transform existing customers into a loyal sales force. Hear how transitive trust, hypertargeting, and fringe-relationship “options” are rewriting the rules, and how to best prepare.
3:30pm-4:20pm (50m) Landscape & Strategy
Effective Twitter for Business
Sarah Milstein (TechWeb)
Twitter is a great way for small companies and big brands alike to connect with customers. This session will look not only at businesses that are using Twitter for effective customer-facing communication, but also at companies that are integrating their products with Twitter.
10:05am-10:55am (50m) Sponsored Sessions
Cloud Computing with Windows Azure Using Your Preferred Technology
Sumit Chawla (Microsoft), Tim Wise (Domino's Pizza LLC)
Rather than being forced to use some language or framework you don’t need otherwise, why not just keep using the ones you are familiar with now ? In this session, we will step thru a series of demonstrations where non-Microsoft open source programming technologies (like Php or Java) and tools are used natively to create cloud computing solutions with the Azure Services platform.
11:10am-12:00pm (50m) Sponsored Sessions
Connecting The Dots: Designing the Right Experience For the Right Person on the Right Device
Dave Wolf (Cynergy)
For years we architected software as a highly scalable distributed model. We moved the right parts of the architecture to the right parts of our network and onto the right kinds of hardware. Yet we never did this with arguably the most important part of software, the user experience. We expected a mobile executive to work through the same experience as a school kid or an at home mom.
3:30pm-4:20pm (50m) Sponsored Sessions
Social Software – Creating Value Today and Establishing Opportunity Tomorrow
Jeff Schick (IBM)
Social software isn't just for college kids anymore. Connecting communities of business people - colleagues, customers, and business partners - has emerged as a key way to drive innovation, become more competitive, and work smarter.
9:00am-9:50am (50m) Sponsored Sessions
Creating tomorrow’s User Experience for Mobile Phones
Christopher David (Sony Ericsson), Kichiro Kurozumi (Sony Ericsson)
In the session, Sony Ericsson will address these issues and the opening up of mobile development which will benefit the consumers as well as web and mobile developers and UI designers. Today’s mobile phones are evolving fast to keep up with the consumer requirements.
10:05am-10:55am (50m) Sponsored Sessions
The Elephant in the Room: Social Media ROI
Mike Lewis (Awareness)
Walk through real-world examples of how to track a social media ROI and simplify metrics.
11:10am-12:00pm (50m) Sponsored Sessions
Amplify Your ROI – Getting things done quickly and Economically with Enterprise Mashups
Nicole Carrier (IBM)
If you think mashups are just a cool technology for the consumer web, you might be missing out on a real opportunity to lower development costs and reduce IT backlog.
3:30pm-4:20pm (50m) Sponsored Sessions
Wolfram|Alpha Inside - Exploring and Building Knowledge Applications
Schoeller Porter (Wolfram Alpha LLC)
Wolfram|Alpha is a platform for democratizing access to information, enabling the discovery of insight and knowledge from the financial markets to the locations of stars over Timbuktu. Explore the breadth and depth of Wolfram|Alpha and see how the Wolfram|Alpha API can enrich your web, mobile, and desktop applications.
5:30pm-7:00pm (1h 30m)
Break: Dinner Break
12:00pm-1:30pm (1h 30m)
Break: Lunch - Sponsored by Microsoft
4:30pm-6:00pm (1h 30m) Special Programs and Events
Booth Crawl
Quench your thirst with vendor-hosted libations and snacks while you check out all the cool stuff on the expo show floor. This event is open to all attendees.
9:50am-10:05am (15m)
Break: Session Break
10:55am-11:10am (15m)
Break: Session Break
3:00pm-3:30pm (30m)
Break: Session Break
9:00am-9:50am (50m) Special Programs and Events
Web2Open Session
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees.
10:05am-10:55am (50m) Special Programs and Events
Web2Open Session
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees.
11:10am-12:00pm (50m) Special Programs and Events
Web2Open Session
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees.
12:30pm-1:20pm (50m) Special Programs and Events
Web2Open Session (bring your lunch)
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees.
3:30pm-4:20pm (50m) Special Programs and Events
Web2Open Session
Web2Open, presented by the PodCamp Foundation, is Web 2.0 Expo’s "unconference"- a free, community-driven event happening at Javits, where you can connect with other participants to discuss Web 2.0 topics and questions. Web2Open is open to all attendees.
1:30pm-1:35pm (5m) Keynote
Welcome
Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)
Opening remarks by the Web 2.0 Expo NY program chairs Jen Pahlka and Brady Forrest.
1:35pm-1:50pm (15m) Keynote
There's a #Hashtag for That
Baratunde Thurston (The Onion)
Keynote by Baratunde Thurston, conscious comic & vigilante pundit, Co-Founder, Jack & Jill Politics, Web Editor, The Onion and Host, Popular Science's Future Of.
1:50pm-2:05pm (15m) Keynote
Radical Abundance: How We Get Past "Free" and Learn to Exchange Value Again
Douglas Rushkoff (Throwing Rocks at the Google Bus)
Keynote given by Douglas Rushkoff, author of Life, Inc.
2:05pm-2:20pm (15m) Keynote
Making Sense of Google Wave
Gina Trapani (The Complete Guide to Google Wave)
Google Wave is one of the most ambitious product launches of 2009. It's also the one most likely to make you say, "I don't get it." Wave's hyped elevator pitch is that it reinvents email for the modern web, but that's an oversimplification. Wave combines document collaboration and instant messaging into a single workspace, whose live moving cursors and non-linear nature can melt brains.
2:20pm-2:35pm (15m) Keynote
Listening to the Experts
Anil Dash (Activate)
Keynote by Anil Dash.
2:35pm-2:45pm (10m) Keynote
A Conversation about the Realtime Web
Sarah Milstein (TechWeb), John Borthwick (betaworks)
Brady Forrest in conversation with John Borthwick of betaworks.
2:45pm-3:00pm (15m) Keynote
Confessions of a Public Speaker
Scott Berkun (Berkun Consulting)
What do storytelling, twitter, social media, public speaking, your hidden desires, Cool Hand Luke and big events like Web 2.0 Expo have in common? Bestselling author Scott Berkun will share some provocative and inspiring secrets that connect all these disparate ideas, and more, together, pulled from his new book, Confessions of a Public Speaker.
7:00pm-11:00pm (4h) Special Programs and Events
Birds of a Feather Sessions (BoFs)
Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs can be organized for individual projects or broader topics, but they are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.
11:00am-5:30pm (6h 30m) Special Programs and Events
Expo Hall Open
Come visit the Web 2.0 Expo New York expo hall filled with exhibitors showcasing all things Web 2.0—tools, technologies, services, infrastructures, and more!
Sponsors
  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

Sponsor & Exhibitor Opportunities

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

Contact Us

View a complete list of Web 2.0 Expo contacts.