We've Done All This Research: Now What?

Design & UX
Location: 1A06 Level:
Average rating: *....
(1.60, 10 ratings)

As designers increasingly are themselves conducting contextual research to inform their design work, they may find they are holding onto a trove of raw data but with little awareness of how to turn it into design. How can designers and researchers work with this type of data to have the most impact on design and business?

Participants in this workshop, collaborating in teams, will learn an effective framework for synthesizing raw data (to be gathered before and/or during the workshop) into insights, and then creatively using those insights to develop a range of business concepts that respond to those insights. While the framework includes a step to identify key filters that will ultimately prioritize across all generated concepts, the emphasis in this workshop will be to think as broadly as possible during ideation, truly strengthening the creative link between “data” and “action.” By the end of the workshop, participants will have developed a range of high-level concepts that respond to a business problem and integrate a fresh, contextual understanding of that problem.

The workshop flow is as follows

  1. Introduction to workshop
  2. Fieldwork exercise
  3. Synthesis, or turning field data into insights – explanation and exercise
  4. Ideation, or turning insights into solutions – explanation and exercise
  5. Final discussion

This workshop is appropriate for anyone interested in learning more about using field data to create design solutions, while more seasoned practitioners will benefit from the opportunity to step back from their own (often implicit) process and reflect.

Photo of Steve Portigal

Steve Portigal

Portigal Consulting

Steve Portigal is the founder of Portigal Consulting, a boutique firm that brings together user research, design and business strategy. Portigal Consulting helps clients to discover and act on new insights about themselves and their customers. Steve speaks regularly at design events (IDSA, IXDA, interaction09, etc.). He writes regularly for interactions magazine, Core77 and the Portigal Consulting blog, All This ChittahChattah. Steve is an avid photographer who has a Museum of Foreign Grocery Products in his home.

Sponsors
  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

Sponsor & Exhibitor Opportunities

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

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Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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