Bootstrap Usability: Enhancing Your Product on a Shoestring Budget

Design & UX
Location: 1A06 Level:
Average rating: **...
(2.42, 12 ratings)

Need to enhance your product but belt-tightening has made your budget uncomfortable? The economic downturn has affected everyone, and as companies compete for smaller pools of dollars, the need to be the very best and attract customers becomes even stronger. This session provides tips and tricks to easily enhance and improve product usability so you can optimize both your budget and your product.

We’ll discuss real world examples of usability enhancements that have lead to lower customer support costs, happier customers, and increased profits for organizations in multiple business sectors. We will share our own usability best practices and show you how to apply these practices to your own product.

Doing more with less is a difficult reality to face, and any expenditure must deliver a solid ROI. Usability investments typically have a ROI of 1000%, and the best part is that these investments don’t have to be multi-million dollar projects. We’ll show you how to do more with less by targeting low-hanging fruit or easy fixes, and making incremental changes over the product lifecycle that yield lower product support costs, lower maintenance and development costs, and increase overall profitability.

Presentation highlights include:

  • Jump-starting a Usability Audit: Using our bootstrap usability audit techniques, you’ll learn how to figure out where to start with your usability enhancements.
  • “Bang for the buck” usability tricks: Learn how user experience professionals net the biggest gains from some of the smallest product design changes.
  • How to give your product a facelift: Not enough time or budget to redesign an aging product? Give it a facelift or even just a nip and tuck – we’ll show you how.

Even a shoestring budget can deliver powerful usability enhancements. You’ll leave this one-hour session with valuable practical tips and guidelines you can use to do exactly that.

Photo of Sarah Kling

Sarah Kling

UEVision

With 12 years of experience designing software systems and web applications, Sarah is a leading authority on user-experience enhancement. Prior to founding UEVision, Sarah served as user experience consultant, usability evangelist, and team leader for a number of enterprise and business-to-business software companies, including Saba, E-Stamp, and Inxight Software.

Sarah specializes in designing the enterprise user experience by adapting user-focused design practices to the specific requirements of enterprise software systems and the needs of their users. She has led a variety of successful initiatives to integrate usability best practices with the product development process to produce enterprise products that are practical, efficient, visually appealing, and highly usable.

As the CEO of UEVision, Sarah drives the vision and strategy for the company, and works with her team to ensure they are designing the perfect user experience every time for clients.

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Comments

Michael Palmer
11/21/2009 3:25pm EST

Mainly case studies, it was interesting to see how their usability audits helped their clients, but I don’t feel like I learned much about the decision-making process, how they came up with their design decisions.

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