Enterprise Mashing. Balancing Risks and Reward

Landscape & Strategy
Location: 1A21 Level:
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A Keynote Discussion of Mashonomics

Companies from Amazon to Twitter to Facebook are opening their API’s to mash valuable content, data, and web applications with their partners and customers.
While governing the risks of data privacy and intellectual property loss, API management is moving into the spotlight for both IT compliance and information governance.
Keynote discussion will focus the following issues.
How does a traditional company unleash the value of its prized information assets without opening up information liabilities or diluting its IP?
Why are API’s the emerging critical paths to governing mashed content, data, and applications?
What data, content, and applications are worth mashing? And what mashed data and content presents higher risks? And which mashes have the highest payoffs?
Is the imperative to mash different across different vertical industries?
What are the irreversible market trends supporting the growth in mashonomics?
The presentation is a visionary dicussion between the complementary views of two industry leaders: Balancing The benefits of API governance in the face of the need for API Openess for growth.
Speakers are both respected voices in the field of Web 2.0 trends, issues, and technologies. Drew Bartkiewicz, VP of Hartford Technology Risk Business and Oren Michels, CEO of Mashery

Photo of Oren Michels

Oren Michels


Oren Michels brings more than 15 years of experience to his job as CEO of Mashery. Michels has a proven track record with experience across multiple industries. Previously, Michels was vice president of business development at Feedster, where he negotiated partnerships with AOL, Real Networks and Mitsui, and oversaw the company’s activities in China. Prior to Feedster, Michels was president of Colt HR, a leading provider of outsourced benefits administration software and services to the mid market. He also co-founded WiFinder, an international provider of directory services for wi-fi public access hotspots; served as president of winebid.com, where he managed the company’s growth and helped establish it as a leading online wine auction market; served as COO of two manufacturing companies; and as CEO of The Groundlings, an entertainment production company in Hollywood.

Michels began his career as a software designer for Hughes Aircraft and has been a consultant to companies in the management, financial, marketing and information technology industries. He holds a BS in Electrical Engineering from MIT and an MBA in finance and entrepreneurial studies from UCLA’s Anderson School.

Photo of Drew Bartkiewicz

Drew Bartkiewicz

The Hartford

Drew Bartkiewicz, Vice President of Technology and New Media Markets, The Hartford

Drew has spent the majority of his career as an executive in the Software and Social Marketing fields with companies such as BroadVision, salesforce.com, The Hartford, and United Technologies.

Drew has written and lectured extensively on Internet and technology business trends over the past decade. He was a participating author in the Brookings Institution book on technology and economics, Unseen Wealth (published in 2001).

During the Web 1.0 and Personalization decade of the Internet, Drew worked extensively with the following organizations’ e-commerce and personalization initiatives: GE Capital, Home Depot, UBS, Barclays, Walmart, Bank of America, Blue Cross, Nike, Maidenform, Time Warner, Fox, MTV, Telecom Italia, Primedia, GE Supply, Citigroup, Bear Stearns, and Credit Suisse.

He founded and currently runs a division for The Hartford that underwrites the business and technology risks associated with the management of Web 2.0, Data Privacy, Social Media, Cloud Computing, IT Security, and Information Liabilities. He is also a member of the World Economic Forum’s global council on The Future of The Internet.

Drew is a graduate of the United States Military Academy at West Point and has an MBA from the Yale School of Management. He is currently working on the book, Unseen Liability, due in early 2010.

  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

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