Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy

Marketing & Community , Social Media
Location: 1A08 Level:
Average rating: ****.
(4.08, 13 ratings)

According to a report released this month from eMarketer, 41% of marketers worldwide plan to increase spending on social media as opposed to only 22.6% who plan to decrease spend.

Despite these statistics, many brands are still just “dipping their toes in the water” when it comes to social media strategy.

Recent developments in “social web” technology, such as Facebook Connect have revolutionized what is possible when creating social content and engaging an audience. The “walled gardens” on the web are coming down, one by one, allowing people to “login” once but connect everywhere across the web. People are now able to engage with content across platforms in real time, which has led to a new term called “Cross Platform Engagement,” or CPE.

However, what does this mean for brands? How does the way you scale and measure your brand’s presence in the social web?

This session will provide lessons learned from social media programs that enabled “Cross Platform Engagement” and drove results for large brands.

Photo of Michael Lazerow

Michael Lazerow

Buddy Media

Michael is a serial entrepreneur who has co-founded four successful internet-based media companies. He has a passion for creating, managing and growing companies from the ground up.

Michael’s first foray into entrepreneurship came with the founding of University Wire, an Associated Press-like network of more than 700 student-run newspapers that is now owned by CBS Corp. Building on his growing experience in the online space, Michael next founded GOLF.com, which was purchased by Time Warner’s Time Inc. division in January 2006. Michael led GOLF.com from a start-up to a multi-million dollar profitable golf media company.

Michael is currently the chairman and CEO of Buddy Media, Inc., a New York-based company that is a leading developer of applications for social media sites, including Facebook and MySpace. He also serves as a columnist for both MediaPost and iMedia Connection and frequently speaks at industry events including ad:tech, Social Ad Summit, AlwaysOn OnMedia, OMMA Publish, OMMA Social, Advertising 2.0, Web 2.0 and Graphing Social Patterns.

Sponsors
  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

Sponsor & Exhibitor Opportunities

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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