The Hidden Costs of Social Sites

Social Media
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Thinking about adding Community or Social components to your website? There’s no doubt that this trend can seem compelling: who wouldn’t want increases in User session frequency, improved content relevancy, and even content you don’t have to pay to create. Or do you pay?

Ay, there’s the rub: what you thought was going to be free, is far from it!

We will examine the Hidden Costs of Social Sites, including the additional systems, people and processes needed to properly execute this new content/business model. We will also look into the real revenue streams created by Social Sites, and how you can evaluate those against the costs incurred.

Finally, we will discuss an option-based approach for business managers, so that they can make market-entry decisions to minimize risks and maximize returns.

Photo of Ron Surfield

Ron Surfield

Turner Broadcasting System, Inc.

Ron Surfield is a Senior Director at Turner Broadcasting System, where he manages the eMarketing and User Registration platform teams for Turner’s portfolio of websites, including,,,, and many other global brands. Ron holds an MBA from The Wharton School, and a BS Computer Science from the US Naval Academy. He can be reached at

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