Social Media Protocols: What You Need to Know BEFORE Your Team Starts Posting, Tweeting and Commenting

Social Media
Location: 1A08 Level:
Average rating: ***..
(3.67, 15 ratings)

Brands of all categories, sizes and across all industries are looking to social media as the new and easy way to communicate with their customers, clients and audiences. Web savvy companies are already on Twitter, Facebook and other popular and niche sites listening to what their target audience is saying and participating in the conversations. And customers are not only receptive to this type of communication in a way that is unprecedented amongst traditional marketing communications channels; they are beginning to expect that they will find their favorite brands in these spaces. However, many brands have jumped into social media, knowing it’s a necessary leap to make, without a pre-determined communications strategy in place. Those who watch the social media space have seen these brands hiccup, falter and fail and have used this, and the examples of brands greatly succeeding in social media, to shape intelligent strategies for getting started in the social media environment.

In this session, Veronica Fielding will cover an extensive list of social media do’s and don’ts for brands and will present a set of social media protocols that all companies should have in place before any employees begin talking about the brand within any social media community. You will learn how sites like LinkedIn, Facebook and Twitter are being utilized not only by brand marketers, but by sales teams, customer service representatives and others to create a total brand experience online. You will see examples of how company-wide consistency in profile design and content as well as messaging can improve brand value.

Photo of Veronica Fielding

Veronica Fielding

Digital Brand Expressions

Veronica Fielding has long held a reputation as an innovator and as someone always right on the forefront of the next big thing. As a leader in the search marketing world, Veronica has been a frequent resource for The Wall Street Journal and she and her team regularly contribute to industry publications on the topic of search marketing. Veronica is often invited to speak at conferences and with marketing executives about the nuances of successful search marketing programs.

Veronica founded Digital Brand Expressions in late 2001. DBE is an interactive marketing consulting and services firm focused on providing search and social marketing services to Fortune 1000 and middle market companies for which search engine solutions are mission-critical component in the marketing mix. The company provides high-end search engine optimization, paid search management, social media marketing planning and implementation services as well as online reputation management consulting and services.

Veronica has grown Digital Brand Expressions to be one of the top search marketing firms in the country. In 2008, the company launched a new social media services line based on a unique 4-step process that helps companies utilize social media to meet various marketing objectives. Later that year, she began work on a new service line called Jump Start Social Media which translates DBE’s social media expertise into actionable social media setup and consulting services for executives who want to manage their personal brand. The service launched in February 2009. A new Jump Start Social Media program for small businesses is currently being developed to help smaller brands find success in the social media space in a cost effective and strategic way.

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Picture of Alexandra Salomon
Alexandra Salomon
11/20/2009 8:12am EST

Good presentation – covering the essentials of social marketing.

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