Thinking Visually

Design & UX
Location: 1A06 Level:
Average rating: ****.
(4.06, 17 ratings)

Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something meaningful.

In an increasingly fragmented and cluttered world, simple imagery, metaphors and mindmaps can get people to understand the abstract and make your ideas tangible. Find out why why thinking visually may be one of the most sought after abilities of the 21st century. This presentation will teach you the basics of improving your communication skills regardless of industry.

Photo of David Armano

David Armano

Dachis Group

David is part of the founding team at Dachis Corporation, an Austin based start-up delivering social business design services. He is both an active practitioner and thinker in the worlds of digital marketing, experience design, and the social web. Author of the popular Logic + Emotion blog, he has been invited to speak at events hosted by organizations such as Google, Microsoft, O’Reilly and Ad Age.

Prior to joining Dachis Corp, David worked in the digital agency space for over 10 years with clients such as P&G, HP, WW Grainger, Allstate, Blue Cross Blue Shield, and Fifth Third Bank. His work on Grainger helped the company earn the reputation of best commerce site according to BtoB magazine and his leadership on HP resulted in a Webaward.

He also writes industry perspectives for Ad Age, BusinessWeek and is best known for his distinct brand of visual thinking, which can be found both on the Web and in presentations all over the world. David studied visual communications/computer graphics and graduated from Pratt Institute, where he was able to study under some of the brightest minds in the industry.

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Picture of David Armano
David Armano
11/20/2009 9:13am EST

Hi all. First thank you for attending—frankly I was shocked at the number of people in the room. Wow. I hope the information was useful. You can find a version of the deck here as well:

Picture of Mark J. Levitt
Mark J. Levitt
11/20/2009 8:28am EST

@Catherine, thanks for the feedback. I’ve given David’s talk a 5 on your behalf. It seems that you have two logins and the one you commented with isn’t the one you registered with; only registered attendees can rate sessions.

Feel free to contact me (via twitter @mjlevitt) if you have more questions.

Picture of Alexandra Salomon
Alexandra Salomon
11/20/2009 7:45am EST

Great session. Made the whole concept of thinking visually and visual representation of ideas seem a lot simpler than it is.

Catherine Ventura
11/20/2009 3:37am EST

Great presentation with a deceptively simple, engaging premise. David Armano walked us through his own creative process and made it look so easy to come up with elegant solutions to complicated communication challenges. And while it’s not easy at all, it’s going to be a little bit easier next time thanks to the insights David shared. I can’t figure out the star function works, but I give it five! *

Picture of Shwen Gwee
Shwen Gwee
11/19/2009 9:07am EST

Great preso with lots of interesting anecdotes and examples of how to “think visually” – really good food for thought, as it relates to breaking down complex info into simple, easily understood, visual concepts!

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