How To Be A Failure...All The Way To Bank!

Landscape & Strategy
Location: 1A21 Level:
Average rating: *****
(5.00, 5 ratings)

Myself and a few veteran 2.0 leaders to tell humorous, but valuable stories about our failure in running UGC and social marketing related businesses.

All of our successes has been paved with personal, professional and random acts of failure — which provides valuable lessons for everyone to learn. Watch out for the hidden risks and traps that await you.

If you make the same mistake after attending this session, it’s not our fault.

Photo of Ben Huh

Ben Huh

I Can Has Cheezburger

Ben is the CEO of the company that runs I Can Has Cheezburger?, FAIL Blog, EngrishFunny.com and a network of other user-created humor sites.

The company has grown from nothing to serving 160 million page-views a month in less time than Sarah Palin has been governor of Alaska.

Photo of Lane Becker

Lane Becker

Get Satisfaction

Lane Becker is President & co-founder of Get Satisfaction, a web startup dedicated to fostering new methods of communication and collaboration between companies and their customers. Previously, Lane was co-founder of Adaptive Path, a user experience strategy, research, and design consultancy. While with Adaptive Path, Lane ran the consulting business and, as the creator of the New Ventures program, developed strategic partnerships with early-stage startup companies to provide them with long-term support for their product development, design, and launch strategies.

Photo of Rashmi Sinha

Rashmi Sinha

SlideShare, Inc.

Rashmi Sinha is cofounder and CEO for SlideShare, the world’s largest professional sharing site. SlideShare is growing rapidly (more than 28 million monthly uniques) letting everyone from marketers, speakers and educators share and connect with others.

Before SlideShare, Rashmi cofounded another startup – MindCanvas – a gamelike survey platform. Rashmi has a PhD from Brown University and
has experience working with search engines and recommender systems at UC Berkeley. She is a frequent speaker at conferences such as Web
2.0 Expo and Future of Web Apps. She writes a blog at rashmisinha.com about running a startup and social software.

Photo of Micah Baldwin

Micah Baldwin

TakeComics

Micah is CEO of TakeComics, the seventh startup Micah has been involved in (having recently left Lijit Networks, where he served as VP, Business Development and selling Current Wisdom in the beginning of 2007).

Micah got his start as a university fundraiser, being one of the first to fuze online activities and marketing strategies into alumni fund-raising. In 1996, he sent one of the first email campaigns to help drive alumni fundraising. Over his career, Micah helped universities such as The Catholic University of America and the University of San Diego see their annual giving programs grow by more than 150%.

Focusing on business development, online marketing and advertising, and product strategy, Micah was instrumental in the growth of companies such as MyPersonal (now Synacor – IPO), ServiceMagic (acquired by IAC), Indigio Group (acquired by Bridgeline Software) and other less successful startups, such as Kozmo.com.

Micah has helped author several books on internet and search marketing, and started the #followfriday meme on Twitter, which has become part of the fabric of the social web. A frequent speaker and with appearances on CNN and articles in many of the leading blogs, including Mashable and ReadWriteWeb, you can read about Micah’s philosophy of success through failure at his blog, Learn To Duck.

Photo of Charlie O'Donnell

Charlie O'Donnell

First Round Capital

Charlie is an EIR at First Round Capital, working on very early stage investments in the New York City area. He founded New York’s largest independent innovation community group, nextNY, and was voted one of the 100 Most Influential People in New York Technology the last three consecutive years by Alley Insider.

Charlie was the Co-Founder & CEO of Path 101, an innovative startup in the career guidance and recruiting space, which raised half a million dollars and was a Business Insider Startup 2009 Finalist.

Before founding Path 101, he spent a year as the Director of Consumer Products at Oddcast, which he joined after two years at Union Square Ventures. There, he was part of the original investment team, along with the partners of that firm, Fred Wilson and Brad Burnham. There, he participated in sourcing and diligence activities for the firm’s investments in early stage web services companies, including investments in del.icio.us, Etsy, Bug Labs, Oddcast, and Indeed.com.

He met Brad and Fred while on the venture capital investments team General Motors Asset Management, the pension arm of GM, where he also did investment analysis work on late stage direct investments, buyouts and secondary fund investments.

A New York native, Charlie also teaches entrepreneurship at Fordham University and can be found blogging at www.thisisgoingtobebig.com.

In his spare time, Charlie bikes everywhere, plays softball, dodgeball, and kayaks.

Feel free to reach out to him here.

Sponsors
  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

Sponsor & Exhibitor Opportunities

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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