Radical Transparency: Brand Chaos in Networked World

Social Media
Location: 1A08 Level:
Average rating: ****.
(4.00, 1 rating)

Online users are vying to replace the brand manager. Your car buying experience today is radically different than five years ago, and today we know where Starbuck’s beans come from (fair-trade). Is this all good? Transparency, by design or by force effects brands in new ways that are no longer solved by traditional means. Join this experimental, crowd-collaborative jam session, and leave with a story or two.

Photo of Adam Lavelle

Adam Lavelle


As Chief Strategy Officer, Adam Lavelle delivers leadership, strategy and innovative ideas to iCrossing teams, while driving the development and delivery of iCrossing’s service and technology offerings to create comprehensive digital marketing programs for the company’s Fortune 500 client-base. Lavelle has more than twelve years of interactive expertise helping clients succeed online, with senior positions at Agency.com, iXL/Scient, Digitas, and The Internet Group, where he led the first launch of Mapquest.com. Lavelle has a B.A. in Classical Studies and Creative Writing from the University of Pittsburgh. He speaks at numerous industry events, including ad:tech NYC, Pluck 2008 Socialize Conference, StarVest Partners, SES Chicago, and keynote speaker at Infopresse Search Summit, among others.

  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

Sponsor & Exhibitor Opportunities

Rob Koziura
(415) 947-6111

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Kaitlin Pike
(415) 947-6306

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