The Elephant in the Room: Social Media ROI

Sponsored Sessions
Location: 1A05 Level:
Average rating: ***..
(3.67, 12 ratings)

Walk through real-world examples of how to track a social media ROI and simplify metrics.

Photo of Mike Lewis

Mike Lewis


Mike is an entrepreneur and marketing executive with a 14-year track record of success as a senior manager at early-stage technology companies.

Mike was most recently the CEO and Co-Founder of Stimulate Solutions, a SaaS software provider focused on leveraging social media to target leads and increase demand. He was responsible for general management and company operations, business development, marketing and sales.

Prior to forming Stimulate, Mike led marketing activities at several early stage technology firms, helping them mature into highly successful organizations. As Vice President of Marketing at PlatformQ, Mike increased demand by 120% and increase strategic partners by 200%. As Vice President of Marketing at Salesnet, he drove all marketing activities, leading up to the company’s acquisition by RightNow Technologies (NASDAQ: RNOW). At StreamServe, Inc., Michael led marketing during a time of rapid growth when the company saw an increase in U.S. license revenue of 166% and a 50% increase in overall revenue.

Mike has been the President of the Business Marketing Association Boston since January of 2005. During his time as President, the BMA saw a 200% increase in demand and a 120% increase in non-dues revenue which is the largest increase in chapter history. Michael also serves as the Chairman of Marketing and Communication in the Bentley University graduate alumni association.

Michael earned a BA in Organizational Psychology from Stonehill College and an MBA from Bentley University.

Comments on this page are now closed.


Picture of Polly P
Polly P
12/02/2009 9:42am EST

Great session, Mike. I found your information on measurement of ROI for social marketing very useful. Next time please ask organisers to provide a bigger room. My colegues had to leave because there were no spaces.


Picture of Mike Lewis
Mike Lewis
11/23/2009 7:19am EST

Hi everyone,

Slides are below and my apologies on the delay getting them up to Slideshare. Slides are available here: – If you have any questions, feel free to contact me at

Thanks for attending the session.


Picture of Graham Smith
Graham Smith
11/23/2009 6:40am EST

I agree with Alexandra. I started to get a lot out of it but Mike was cut off by some people interrupting and dominating Q&A.

Here are Mike’s slides shows. Sadly I don’t see the one he presented here, but they all seem similar.

Picture of Alexandra Salomon
Alexandra Salomon
11/20/2009 8:18am EST

Great presentation and conversation around measurement and ROI for social marketing. A shame a few people dominating the Q&A as it would have been more valuable to hear Michael finish his thoughts.

christina tzouras
11/20/2009 6:42am EST

Where is the deck presentation?

Picture of Michael Reynolds
Michael Reynolds
11/19/2009 6:30am EST

I was very interested in this topic but I thought the presenter had a hard time staying focused on his outline because of all the questions. It was nice that he kept answering all the questions but I would have preferred to hear the rest of the presentation.

Scott Wilcox
11/18/2009 8:55am EST

room seemed a bit too small for this topic. couldn’t get in.

  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

Sponsor & Exhibitor Opportunities

Rob Koziura
(415) 947-6111

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Kaitlin Pike
(415) 947-6306

Contact Us

View a complete list of Web 2.0 Expo contacts.