Creating tomorrow’s User Experience for Mobile Phones

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Location: 1A05 Level:
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How do the Mobile Handset companies attract consumers and get them to stay with the brand?

Sony Ericsson believes that a strong and personalized user experience is one of the key cornerstones to attract loyal consumers. It’s not only about the design and colors of the UI, but rather about giving consumers intuitive use where we provide them with easy search for content and timely access of a wide variety of information. But this means the information will come from everywhere, in a multitude of shapes and formats. Aggregating a wide spectrum of information requires an open and collaborative approach to mobile development and use of OS platforms and UX framework.

In the session, Sony Ericsson will address these issues and the opening up of mobile development which will benefit the consumers as well as web and mobile developers and UI designers. Today’s mobile phones are evolving fast to keep up with the consumer requirements.

Photo of Christopher David

Christopher David

Sony Ericsson

Christopher David is the Head of Developer and Partner Engagement and responsible for driving and communicating Sony Ericsson’s developer strategy in terms of their multi platform approach, as well as articulating the relevance of content development to developer and partner, and ‘prosumer’ communities.

Christopher’s deep knowledge and understanding of the telecoms industry stem from 19 years’ experience in various engineering, sales and technologist roles. Christopher spent many years in the software development business at Ericsson, Logica, Sun Microsystems and Sony Ericsson. He also has over 10 years’ experience in standards related work with Parlay, OMA, JCP and OSGi Alliance, where he held positions on the board, as spec lead and chair.

Photo of Kichiro Kurozumi

Kichiro Kurozumi

Sony Ericsson

Kichiro Kurozumi is a creative producer, managing Creative UX team at Sony Ericsson and responsible for Sony Ericsson’s new UX concept creation.

Kichiro has been putting his creative energy and focusing on creation of strong consumer propositions and compelling user experience.
Kichiro spent 9 years in Sony Corporation as a strategist for new business development and telecom strategy before he joined Sony Ericsson in 2003.

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Comments

Picture of Sumit Amar
Sumit Amar
11/18/2009 5:11am EST

I like Kichiro’s presentations style.

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