On Security, Identity & Liability in Social Media

Social Media
Location: 1A08 Level:
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Social media advocates encourage us to be transparent and accessible online. As companies, we rush to join our competitors on social media platforms. But what happens when our employees’ personal profiles become stronger brand presences than our own corporate ones, and who owns it? What happens when employee statements violate corporate communication policies, even if unintended (how would you know in the first place)? How can we protect our employees’ physical security once they become internet ‘rock stars’ (or are simply at the wrong place and time)? Could your company’s online presence result in forcing you, by law, to address consumer queries or complaints? Come join Internet law professional Jeffrey Neu and analyst/author Sean Power in a panel with CEOs and practitioners as we discuss these thorny issues that may put social media efforts at risk. Please leave your tinfoil hat at the door (we promise to do the same).

Photo of Sean Power

Sean Power

Watching Websites

Sean Power is a consultant, analyst, author, and speaker. He is the co-founder of Watching Websites, a boutique consulting firm focusing on early stage startups, products, and non-profits as they emerge and mature in their niches. He has built professional services organizations, and traveled across North America delivering engagements to Fortune 1000 companies. He helps executives understand their competitive landscape and the future of their industry. He has done technical editing for Troubleshooting Linux Firewall for Addison-Wesley, and co-authored Complete Web Monitoring with Alistair Croll for O’Reilly Media.

Sean has had first-hand experience creating and implemented social computing strategies with larger companies like MTV and smaller startups like Akoha. He is active in the social computing space, using Twitter and blogs as his communication platforms of choice. He often speaks on the subject of product acceleration, measurement, or social computing in clinics, workshops, presentations, and one-on-one training.

Photo of Jeffrey Neu

Jeffrey Neu

J. C. Neu and Associates

As a technology lawyer, Jeffrey Neu brings a diverse range of hands on experience to the table. He co-founded a development firm in Sydney, Australia focusing on mobile technology and wireless content delivery and is also a co-founder CharityHelp International, a non-profit organization focused on implementing technological solutions in developing countries to support women’s rights and children’s education.

Jeffrey spends the majority of his time at the firm he founded J.C. Neu and Associates consulting and strategizing with clients on a variety of issues involving intellectual property, privacy, data security, and emerging technologies. As a self confessed geek, Jeffrey specializes in matters where lawyers need to understand technology.

Photo of Chris Brogan

Chris Brogan

New Marketing Labs

Chris Brogan is a ten year veteran of using social media and
technology to build digital relationships for businesses,
organizations, and individuals. Chris speaks, blogs, writes articles,
and makes media of all kinds at chrisbrogan.com a blog in the top
20 of the Advertising Age
Power150
, and in the top 100 on Technorati.

Chris is also the cofounder of the PodCamp new media conference series,
exploring the use of new media community tools to extend and build
value. He recently became president of New Marketing Labs, a social
media agency.

Photo of Shwen Gwee

Shwen Gwee

Vertex Pharmaceuticals

Shwen is part of the Corporate Communications group at Vertex Pharmaceuticals, where he leads New Media Communications and focuses on New/Social Media, Web 2.0, and Health 2.0. He develops and implements digital strategies in support of Marketing and Communications initiatives and establishes/maintains key relationships with new media publishers and “new influencers”.

Shwen speaks regularly at industry events on New/Social Media and advises various industry-related organizations on their social media strategies. For 2009, he will chair the annual Digital Pharma conference and sits on the advisory board for IAmBiotech.org.

Shwen also hosts the Med 2.0 Blog & Podcast (med20.com) and is the founder of the Social Pharmer Network and Unconference (SocialPharmer.com) — a network for new and social media in pharma and healthcare.

For more info, please see:
http://www.linkedin.com/in/shwen

Liz Mair

Hynes Communications

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Comments

Frank Branch
11/19/2009 6:49pm EST

The topic description and title were miss leading. The panel discussion became a conversation about do “celebrety” blogers that blog for work own there own reputation. It had nothing to do with privacy or identity or other legalities.

Picture of Gustavo Sanchez
Gustavo Sanchez
11/18/2009 7:07pm EST

In reply to Kaitlin’s comments:

I also disagree with using a fake name btw.

The answer to the questions whether to use a pseudonym or a real name I think, depends on the business model, brand, how human you think your product/service should be and the type of relationship that is to be established.

I think most people can tell when fake names/ personalities are used, and it is my experience that this results in a negative outcome, unless there is no other choice than to interact with said person. What do you think?

Picture of Gustavo Sanchez
Gustavo Sanchez
11/18/2009 6:53pm EST

I think this is a great topic of conversation that should get more coverage and attention next time.

Great job done by all panelists and people that asked questions and made this a very meaningful discussion.

Picture of Kaitlin Pike
Kaitlin Pike
11/05/2009 7:50am EST

I’d be interested to hear if anyone on the panel thinks pseudonyms should be used. Meaning, if you’re going to be the voice of your brand via Twitter, etc. you go by a pseudonym in your communications with customers. This would avoid the problem, for example, of a community manager’s personal Twitter account turning into company property – where they can have no opinion other than the company line. I personally disagree with using a fake name, but I want to know if any community managers employ this tactic.

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