The New TV

Companies and consumers alike have long dreamed of bringing the power of the internet to traditional TV, but the technical and business challenges have been insurmountable. Now that the major media companies have largely divested themselves of distribution however, they have begun to bring their content to the internet, and with that, removed most of the technical obstacles that have stood in the way of building a new kind of TV.

One obstacle remains however: online TV is ludicrously complicated, particularly when compared with the simplicity and reliability that has been the hallmark of traditional TV. Shows are scattered across dozens of sites, often appearing for a while and then disappearing without warning. Worse, each site has its own business model, queues, and recommendation engines, thereby fragmenting the viewer’s “TV identity”.

At SetJam we’ve abstracted all this complexity and created a place where ordinary people can watch TV online in a way that rivals old TV in its simplicity. In so doing, we believe that we can drive a mass audience to legal content, transform digital dimes into digital dollars, and build the basis for a new kind of TV that is personal, interactive, and social.

Photo of Ryan Janssen

Ryan Janssen


I’ve started four companies since I left graduate school, ranging from publishing to mobile application development, the last being, where I used my hard-won skills in operations, sales, marketing, and product development to help meritocratize early-stage equity financing.

In April I took a position as the Entrepreneur in Residence at Rose Tech Ventures and I’ve started a new company called SetJam. With SetJam, I’ve got two goals:

1. To build a “rational economic sanctuary”–a place where smart people can do what they are best at in the service of something they care about without having to worry about the day-to-day vicissitudes of the economic forces that surround us all.

2. To make online TV easy enough for my Mom to use.

Photo of Jun Simmons

Jun Simmons


Jun is a co-founder of with Ryan Janssen, whom she met while she was VP of User Experience and Creative Director at She has won numerous awards, including the Industrial Designers Society of America Award and holds patent US 7,593,954 B1, a system and method for presenting entries in a web publishing system.

She graduated top of her department at Rhode Island School of Design (RISD). She also studied Business and Product Development at Harvard University and Psychology at Brown University.

She got her start at Microsoft in the late 90’s, but from there, she moved onto her first startup with Traction Software where she designed a group collaboration tool currently used by various clients including the CIA. She has been working with startups ever since, focusing on interaction design and information architecture. She is currently VP of Product Development at

  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

Sponsor & Exhibitor Opportunities

Rob Koziura
(415) 947-6111

Download the Web 2.0 Expo New York Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Kaitlin Pike
(415) 947-6306

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