Cupcakes as the Solution to Climate Change: Data, Engagement, & Earth Aid Rewards

The Earth Aid program creates a virtuous circle of local businesses providing incentives for households to save energy, and households re-circulating their savings on their utility bills into local businesses – benefiting both the local environment and the local economy. Washington, D.C. is the first city to go live with the Earth Aid Rewards Program – an initiative that already has attracted considerable interest from cities, states, and organizations across the country.

Households anywhere in the United States can create accounts for free at, enabling them to link their utility accounts to Earth Aid’s platform and automatically track their utility usage and verify savings. Households earn points for each kilowatt-hour of electricity, cubic foot of gas, and gallon of water saved. Member households in the Washington, D.C. area are already able to cash-in these points for exclusive Rewards offers from the growing network of Earth Aid Rewards Partners – which already includes several dozen local restaurants, retailers, and other businesses.

Mayor Adrian M. Fenty has said, “The District applauds the launch of this world class energy efficiency rewards program. It’s programs like this that thrusts the District forward in Green innovation and progress.”

At the DC Launch Event, Councilmember Phil Mendelson (At-Large) commented, “In the past we have legislated our way to try to urge energy efficiency, and now we are seeing where innovative ideas in the marketplace are taking over; that’s exactly what this is.” Councilmember Mary Cheh (Ward 3) added, “This project that is underway now is precisely the kind of entrepreneurial partnership that we want to make green jobs, green businesses, and to reward our residents for saving energy.” Summing up the sentiment of the Council, Chairman Vincent C. Gray proclaimed, “It’s a fantastic idea… a program which incentivizes people around the city to really conserve!”

Ben Bixby

Earth Aid

Ben is co-founder and CEO of Earth Aid Enterprises, a Washington DC-based social venture specializing in developing and deploying sensible energy efficiency and renewable energy solutions. Earth Aid recently launched the first-ever consumer rewards program for saving energy and water, and is the winner of both the Sustainable Brands ’09 New Venture Award and the Social Matchbox ’09 Community Choice Award.

Prior to launching Earth Aid Enterprises, Ben served as Senior Officer for Domestic Political Affairs at the Embassy of Israel. He has held leadership positions with a variety of academic, social justice, and internationally oriented organizations in both North and South America. His experience has included service on the Executive Committee of Georgetown University’s Center for Jewish Civilization, at the U.S. Agency for International Development, and as a founder of STAND – an international advocacy network of students for the plight of the people of Darfur, a role that has been chronicled in Don Cheadle’s recent bestseller Not On Our Watch.

Ben holds a Bachelors of Science in Foreign Service from Georgetown University, with concentrations in International Politics and Latin American Studies.

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