We would like to demonstrate how Neighborhoodr allows anyone, if they are a tumblr users or not, to share and find out what is going on in their neighborhood.

We would also like to present what unique opportunities tumblr provides us to provide a hyperlocal platform for sharing neighborhood content.

Anthony De Rosa

Soup Enterprises

Anthony is a columnist for

He was formerly the editor in chief of, part of the SportsNet New York blog network from November 2007 to June 2009. SportsNet New York (SNY) is a New York City-based regional sports cable network which airs in the New York metro area and all of New York state, and nationwide via satellite. It is owned jointly by the New York Mets, Time Warner Cable, and Comcast.

Anthony owns and manages a team of writers at since 2006 which covers the New York Mets. Prior to Hot Foot, Anthony was a contributing writer for, one of the most highly trafficked sports sites on the web, drawing over 3 million visitors a month.

Anthony keeps a personal tumblr at which according to Orbitcast is in the top 10 of over 1 million tumblogs and in the top 800 blogs listed on Technorati.

Photo of Richard Blakeley

Richard Blakeley

Richard Blakeley has been the head of the Gawker Media video department since 2006 and is perhaps best known for co-creating the over-the-top food blog This Is Why You’re Fat. It’s success as an overnight viral sensation led to the publication of the book available in stores now. In the tech world, Richard is best known for stealthily turning off televisions at The 2008 Consumer Electronic Show, earning him a lifetime ban from the largest trade show in the world.

Richard graduated from Pratt Institute with a BFA in film in 2006. While still in school he was awarded the Consumers for Cable Choice Award in New Media for his online choose your own video adventure game Don’t Make Her Cry. The following year he received a grant from mtvU’s Digital Incubator Contest for 15,000 dollars. His senior thesis, I’m Going to Show This Tape to Santa won the celebrated San Francisco International Festival of Short Films’ Grand Jury Prize in 2007.

His films have been featured at BAM, Brooklyn Underground, and most recently England’s Rolling Rock festival. He has been featured in such magazines as Wired and GQ, and has appeared on numerous television shows such as CNN’s The Situation Room, SexTV, and BayTV’s The Show. He was named a “Playboy of Tech” by Details Magazine in 2007.

After finding success with user-submitted content with This Is Why Your Fat, he recently co-founded Neighborhoodr: a reader-generated blog network for New York City. He is currently obsessed with all things hyperlocal, online promotion, and producing viral content.

  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

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