The Lean Startup: a Disciplined Approach to Imagining, Designing, and Building New Products

Landscape & Strategy
Location: 1A24 Level:
Average rating: ****.
(4.89, 9 ratings)

High-tech product development projects are notoriously difficult to
manage. Many fail outright. Even when the product work as specified,
far too often there are no customers willing to purchase it. All of
these problems share a common cause: the tremendous waste inherent in
an undisciplined approach to imagining, designing, and building new

The current macroeconomic climate presents unparalleled opportunities
for those that can thrive with constrained resources. The Lean Startup
is a practical approach for creating and managing a new breed of
company that excels in low-cost experimentation, rapid iteration, and
true customer insight. It uses principles of agile software
development, open source and web 2.0, and lean manufacturing to guide
the creation of technology businesses that create disruptive

This presentation presents entrepreneurs and managers with ways to:

1. Identify a profitable business model faster and cheaper than your

2. Continuously discover what customers want to buy before building or
making follow-on investments in new features.

3. Ship new software at a dizzying pace: multiple times a day while
improving quality and lowering costs.

4. Build a company-wide culture of decision-making based on real
facts, not opinions.

Eric Ries is a serial entrepreneur and author of the blog Startup
Lessons Learned. In this presentation, he will share practical
solutions based in his work building IMVU to more than 25 million
members worldwide and his experiences consulting to more than a dozen
technology startups.

This is a designated Web2Open Hybrid session, with a follow up discussion scheduled for Wednesday in Web2Open at 11:10am

Photo of Eric Ries

Eric Ries

Lessons Learned

Eric Ries is an entrepreneur and author of the New York Times bestseller “The Lean Startup” and the popular entrepreneurship blog Startup Lessons Learned.

He co-founded and served as CTO of IMVU, his third startup. In 2007, BusinessWeek named him one of the Best Young Entrepreneurs of Tech. In 2009, he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has consulted to new and established companies as well as venture capital firms. He is currently serving as an entrepreneur-in-residence at Harvard Business School and a Fellow for IDEO, the design consulting firm.

His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.

  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

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(415) 947-6111

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(415) 947-6306

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