Social Interaction Design: A Primer

Web 2.0 at Work
Location: 1A06 Level:
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Continuing the theme from his keynote, Gentry Underwood with explore the design challenges of creating social software.

Just as early computer interfaces were complicated and non-intuitive, most web 2.0 software today is socially awkward. As the purpose of the software shifts from manipulating data to interacting with other people, the designer must create solutions that are not only intuitive from an interface perspective, but are also appropriate from a social and cultural perspective.

What does good social software look like? How do teams create social tools that are simultaneously user-friendly and culturally appropriate?

Drawing from IDEO’s experience both with its clients and its own internal tools, Gentry will share deign principles for creating social software that works.

Photo of Gentry Underwood

Gentry Underwood

Orchestra, Inc

Gentry’s is co-founder and CEO of Orchestra, Inc., a new startup that’s currently in hush-hush mode (but is focused on social/mobile software).

Prior to founding Orchestra, Gentry specialized in social software design and strategy for IDEO. He head the Knowledge Sharing department, which designs and deploys tools that help IDEO collaborate internally world-wide, and he worked with IDEO’s clients to design effective software for groups and communities.

Ge has a BS in Symbolic Systems and Human-Computer Interaction (Stanford University), an MA in Psychology (Santa Clara University), and an MS in Community Research and
Action (Peabody School, Vanderbilt).

Comments on this page are now closed.


Picture of Mark J. Levitt
Mark J. Levitt
11/23/2009 9:07pm EST

Actually, there isn’t video for this presentation that I’m aware of. I mistook this as a request for Gentry’s keynote

Picture of Mark J. Levitt
Mark J. Levitt
11/23/2009 9:23am EST

Hi @Petter, the video is now above!

Picture of Petter Thorsrud
Petter Thorsrud
11/22/2009 10:22pm EST

Excellent presentation! Will the content be available as slides or video? (Too much info to take proper notes)

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