Designing Social Websites Part I

Design & UX, Workshop
Location: 1A06 Level:
Average rating: ***..
(3.83, 12 ratings)

Based on our new book—Designing Social Interfaces—we will present the dos and don’ts of social web design. Using a sampling from the collection of interaction patterns, design principles and best practices from the book, we will give you tips and strategies to help you improve the design of your digital social environments.

We start with a foundational set of high-level practices that underpin the individual interactions, a “parent” principle if you will, and then will offer rules and tips for how to mix-and-match the individual social patterns and best practices to create compelling social experiences.

The workshop leaders, user experience designers who’ve worked on Yahoo!’s platform design, developer network, interaction design pattern library, and open strategy teams, have a combined 20 years of experience designing interactions and establishing guidelines for social environments on the web and off.

This workshop should provide an overview and the building blocks; a reference set of much-debated foundational documents to initiate, refresh, or jumpstart a designer’s social practice. We will mix presentations introducing the key concepts and common problems with group discussions about how to mix and match the various patterns and principles to solve some real world problems.

These are some examples of the types of questions we will discuss

Problem: Help! I’m a designer being asked to add “social” to my site! What are the basics?”

Problem: I have an active community on my site but people are misbehaving. How can I get that under control?

Problem: We want to build a really cool social experience around [thingy] but we’re not sure how to get people to come join the fun [aka, the “cold start” problem]

Problem: I have a great idea for a social utility but I don’t want to have to first re-create the social infrastructure of the Web inside of it.

Problem: People come and read my content, but they’re invisible to each other. How can I peel away the layers so they can participate with each other?

Problem: I’m worried I’m missing an opportunity to help my members connect with each other in the real world.

Some of the patterns, principles, practices, and antipatterns we may cover are Design for Everyone, Leave Unfinished, Conversational Voice, Your (Not My), Be Open, Invitation, The Password Anti-pattern, Gradual Engagement, Welcome Area, Profile, Faceted Identity, Avatar, Personal Dashboard, Statuscasting, Lifestream Signs of Life, Keep Company, Ambient Intimacy, Leaderboard Anti-pattern, Sense-Making, Lurking Allowed, Favorites, Vote to Promote, Thumbs, Ratings, Tagging, Flagging, Microblogging, GeoMashing, Sock Puppet, Thanks for Sharing, the Wiki Way, Relationships, Circles of Intimacy, Stalking, the Ex-Boyfriend Anti-pattern, Ridiculously Easy Group Formation, Pivoting, Subscribe to Updates, Casual Privacy, Model Citizen, Badging Out, Open APIs, Community Management, Neighborhood, Manifesting, Mapping, Geo-tagging, Event Making and Social Object.

Photo of Erin Malone

Erin Malone

Tangible UX

Erin Malone, Principal with Tangible ux, a user experience design firm, has over 20 years of experience leading design teams and developing social experiences for web and software. Prior to Tangible, she spent 4+ years at Yahoo! leading the Platform User Experience Design team where they were responsible for Community products and platforms, for helping develop the Yahoo! Open Strategy, including its social offerings, building the Yahoo! Design Pattern Library and for providing design expertise to the popular YUI (Yahoo! User Interface Library). Additionally, she led the redesign of the Yahoo! Developer Network, oversaw the redesign of Yahoo!’s registration system, and worked on cross-company initiatives. Before Yahoo!, she was a Design Director at AOL responsible for community applications, Creative Director at AltaVista and chief Information Architect for Zip2. She was the founding editor-in-chief of Boxes and Arrows and author of several articles on interaction design history and design. She is co-author of the book Designing Social Interfaces with Christian Crumlish for O’Reilly Media.

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Picture of Leonel Erlichman
Leonel Erlichman
11/17/2009 6:40am EST

A simple chat, easy to understand and well explained. The material was specific and a good way to understand the reasoning to follow. Thanks

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