Let’s face it. If you’re doing anything related to online communities (and most of us are), you’re probably starting to feel that flying blind doesn’t cut it anymore. You may be hoping online community engagement will improve customer relationships, offer better support, alert you to problems before they become disasters, or simply spread the word and generate interest.
Whatever the case, effective social media comes from having the guts to try unique, memorable campaigns, the discipline to measure their successes and failures, and the wisdom to learn from the results. That’s what applied community analytics is about, and it’s what you’ll learn in this workshop.
You will leave this session with an abundance of practical information to help you quantify your online community efforts. In particular, you’ll:
In sum, you’ll learn to answer these fundamental questions about your communities:
We look forward to helping forward-thinking CEOs, vice presidents, directors and managers in marketing, and community managers to better understand their communities so that they can take bigger leaps of faith with their campaigns with less risk.
Alistair Croll is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy. In 2001, he cofounded Coradiant (acquired by BMC in 2011) and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies. He works with startups on business acceleration and advises a number of larger companies on innovation and technology. A sought-after public speaker on data-driven innovation and the impact of technology on society, Alistair has founded and run a variety of conferences, including Cloud Connect, Bitnorth, and the International Startup Festival, and is the chair of O’Reilly’s Strata + Hadoop World conference. He has written several books on technology and business, including the best-selling Lean Analytics. Alistair tries to mitigate his chronic ADD by writing about far too many things at Solve For Interesting.
Sean Power is a consultant, analyst, author, and speaker. He is the co-founder of Watching Websites, a boutique consulting firm focusing on early stage startups, products, and non-profits as they emerge and mature in their niches. He has built professional services organizations, and traveled across North America delivering engagements to Fortune 1000 companies. He helps executives understand their competitive landscape and the future of their industry. He has done technical editing for Troubleshooting Linux Firewall for Addison-Wesley, and co-authored Complete Web Monitoring with Alistair Croll for O’Reilly Media.
Sean has had first-hand experience creating and implemented social computing strategies with larger companies like MTV and smaller startups like Akoha. He is active in the social computing space, using Twitter and blogs as his communication platforms of choice. He often speaks on the subject of product acceleration, measurement, or social computing in clinics, workshops, presentations, and one-on-one training.
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