Sketchboards & Prototyping—Method for Rapid Design

Design & UX
Location: 1A06 Level:
Average rating: ****.
(4.19, 16 ratings)

Every design problem has a number of viable solutions. So, how do you know you’ve chosen the right one? Far too often, we as designers, get stuck on our first design concept and don’t explore multiple solutions. What if you could explore multiple design options quickly and easily? What if you could find a way to test your designs without a lengthy usability test?

If you want to find out how you and your team can generate a week’s worth of design work in less than 3 hours, you won’t want to miss this talk.

In this highly energetic session, Todd Zaki Warfel, author of the new book Prototyping: a Practitioner’s Guide will discuss 8 guiding principles that will improve your prototyping skills. He’ll also discuss how to use sketching, prototyping and the design studio method taught in architecture and industrial design to quickly explore and validate your design concepts. Todd will provide a number of tips, tricks, and techniques to improving your design process.

Todd Zaki Warfel


Todd Zaki Warfel, founder and principal designer at Messagefirst, has been designing products and services for over 15 years. Todd’s clients have included fortune 500 companies like AT&T Wireless, Bankrate, Citibank, and Comcast, as well as smaller companies like Numara and rPath. An internationally recognized thought leader on research and design, and member of the Web Standards Project Education Task Force, he has spoken at conferences and taught workshops around the globe.
His upcoming book, Practical Prototyping (Rosenfeld Media) will discuss how prototypes are more than just a design tool and show you how to use prototyping to create a common language, market a product, gain internal buy-in, and test feasibility with your development team. Anticipated publication is in 2009.
Todd currently lives in Philadelphia, blogs at, and twitters @zakiwarfel.

  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

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