Integrating the Cloud into Content: Using Semantics to Enhance Content Publishing

Landscape & Strategy, Workshop
Location: 1A24 Level:
Average rating: ****.
(4.00, 6 ratings)

This workshop introduces content developers to the benefits of using semantics to manage, enhance and distribute content. With Yahoo and Google’s support for RDFa, the availability of tools like Zemanta and Open Calais, along with access to large, open repositories of data such as Freebase, there are immediate benefits for semantically enabling your content.

This workshop shows you how to get started and where you can go with these technologies.

Topic will include:

- Why Semantics?
- Introduction to Semantics
- The basics of RDF/RDFa and HTML5 Microdata
- How Google and Yahoo can make use of your semantic markup
- Information architecture and semantic content
- Leveraging semantic services to enrich content
- Creating interactive systems using semantic content

No prior knowledge of semantic systems is assumed.

Photo of Jamie Taylor

Jamie Taylor


While developing an Internet laboratory for studying economic equilibria, Jamie started one of the first ISPs in San Francisco so he could get a better connection at home.
He finally got a real job as CTO at DETERMINE Software (now a part of Selectica) helping create order in the unstructured world of Enterprise contract management.
He is now helping to organize the world’s structured information at Metaweb where he oversees data operations.

Photo of Toby Segaran

Toby Segaran


Toby Segaran is the author of the O’Reilly title, “Programming Collective Intelligence”, Amazon’s top-selling AI book. He frequently speaks on the subjects of machine learning, collective intelligence and freedom of data at conferences worldwide.

He currently holds the title of Data Magnate at Metaweb Technologies, where he works on large-scale data reconciliation problems. Prior to Metaweb he founded Incellico, a biotechnology software company, which was acquired in 2003.

Toby holds a B.Sc in Computer Science from MIT and is deemed a “Person of Exceptional Ability” by the USCIS. He loves applying data-analysis algorithms to everything ranging from pharmaceutical trials to online dating to financial risk models.

Robert Cook


Robert Cook co-founded Metaweb Technologies in July 2005. At parent company Applied Minds, Robert led the San Francisco office as Director of Knowledge Product Development. Since the start of his career, Robert has played the role of author, designer and programmer for myriad software applications. Robert’s first computer was an Elf II, which used the same microprocessor as the Voyager, Viking and Galileo spacecraft. At the young age of 15, Robert created database software for a small publishing company. He followed this first piece of work by publishing a number of computer games through Broderbund. This early work included the classic game Gumball as well as the Atari 400/800 and Commodore 64 versions of Karateka. Robert later designed the game D/Generation and acted as the technical director for The Last Express.

Robert holds a BS in Computer Science from Yale University.

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Picture of Jamie Taylor
Jamie Taylor
11/20/2009 10:19am EST

The presentation files can be found at: (PDF)

and at

Stephen Brewster
11/19/2009 8:02am EST

Fantastic presentation! This workshop single-handedly made the whole conference worthwhile. Jamie is an excellent presenter and the topic was just what I was looking for. I could have easily listened for to him speak on semantics for another 8 hours.

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