Designing for the Pace of the Web: Fast, Cheap and Barely in Control

Design & UX, Web 2.0 at Work
Location: 1A06 Level:
Average rating: ***..
(3.75, 8 ratings)

In this talk, I will share 10 lessons learned from the design of SlideShare, why Web 2.0 companies don’t do formal user research (or do they?), how the Beta launch can be considered a first probe of the market, how to help user kick ass, the importance of technical simplicity, and the crucial role of “design engineers”.

The focus of the talk will be on building products fast and getting them out to gauge market reaction. I will walk-through a feature launch, building a first version, launching it, and using metrics and customer feedback to do quick, successive iterations.

Photo of Rashmi Sinha

Rashmi Sinha

SlideShare, Inc.

Rashmi Sinha is cofounder and CEO for SlideShare, the world’s largest community for sharing presentations. SlideShare is growing rapidly (more than 11 million monthly uniques) letting everyone from marketers to teachers to conference speakers share presentations and connect with others. Rashmi has a PhD in Cognitive Psychology from Brown University and did research on search engines and recommender systems at UC Berkeley. She is a frequent speaker at conferences such as Webvisions and Future of Web Apps. She writes a blog at about running a startup.

  • IBM
  • Microsoft
  • Awareness
  • Blue Kiwi Software
  • Ericsson Labs
  • Jive Software
  • Layered Technologies, Inc.
  • Neustar, Inc.
  • OpenText
  • Opera Software
  • Overtone
  • Qtask
  • Rackspace Hosting
  • Sony Ericsson

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