Sponsors
  • Hewlett Packard
  • Microsoft
  • Salesforce.com
  • eBay
  • Amazon Web Services
  • Conduit
  • Curl
  • EMC Corporation
  • Force10 Networks
  • Intuit Quickbase
  • Keynote Systems
  • LiveWorld
  • NeuStar
  • ONEsite
  • OpSource
  • S60
  • Sun Microsystems
  • Acquia
  • Ascentium
  • awareness
  • BlueArc
  • Coradiant
  • Dixero
  • HiveLive, Inc.
  • Intel
  • Jive Software
  • Kablink
  • Kapow Technologies
  • LithiumTechnologies
  • Mzinga
  • Octopz
  • Panther Express
  • RightScale
  • SynthaSite
  • TripAdvisor
  • WebAsyst LLC
  • XBOSoft
  • ACM Queue
  • Backbone Magazine
  • Berlin Partner
  • CenterNetworks
  • Contentinople
  • Deal
  • Dr. Dobbs
  • Enterprise Technology Management
  • Fast Company
  • I Want Media
  • ITtoolbox
  • Mashable
  • MSDN Magazine
  • Next New Networks
  • PR Newswire
  • ProgrammableWeb
  • SitePoint
  • Slashdot
  • Social Media Today
  • SourceForge.net
  • TechCrunch
  • TechNet
  • Technorati
  • Topix
  • Webgrrls
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Kelly Stewart
415.947.6236
kstewart@techweb.com

Media Sponsor Opportunities

Matthew Balthazor
(949) 223-3628
mbalthazor@techweb.com
Deadline for requests: July 1

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo New York? Send an email to: ny-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings
(707) 827-7083
maureen@oreilly.com
or
Natalia Wodecki
415-947-6762
NWodecki@techweb.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

Tuesday, 09/16/2008

9:00am

Tuesday, 09/16/2008
Topic: Landscape & Strategy, Workshop
Location: 1A06 &07
Charlie O'Donnell (First Round Capital), Albert Wenger (Union Square Ventures)
This interactive session will describe and evaluate real life case studies of startup companies. The scenarios will involve business models, financing, marketing, product management, and business development and allow for audience members to weigh in and discuss situations in small groups. Read more.
Tuesday, 09/16/2008
Topic: Workshop
Location: 1A08 & 10
The future of the mobile Web is here: WebKit. This premiere mobile browser is appearing in more and more devices and allows for amazingly detailed, fully functional mobile web sites. Come hear real-world advice, tricks, and strategies for designing and developing contextually relevant, beautiful, and fast-loading mobile sites. Read more.
Tuesday, 09/16/2008
Topic: Media & Marketing, Workshop
Location: 1A12 & 14
Lois Kelly (Beeline Labs), Francois Gossieaux (Beeline Labs & Society for New Communications Research)
Every company wants to be more connected to its customers and prospects, and Web 2.0 is opening up vast possibilities to do so through online customer communities. In this high-energy, highly interactive workshop we’ll explore elements needed for a community to thrive, common obstacles, biggest business benefits, and how to measure success. Read more.
Tuesday, 09/16/2008
Topic: Design & UX, Workshop
Location: 1A21 & 22
John Yesko (Roundarch)
As web sites are moving further away from the “page” metaphor and toward more interactive 2.0 experiences, designers are faced with moving beyond the wireframe and site map. We need to be able to communicate more fluid interfaces and interactions. Sometimes this means documenting very detailed functionality and almost infinite “states,” or representing motion in a static medium. Read more.
Tuesday, 09/16/2008
Topic: Landscape & Strategy, Workshop
Location: 1A23 & 24
Dion Hinchcliffe (Dachis Group)
This in-depth workshop provides an exploration of the next generation of techniques for creating compelling and highly competitive web applications. Designed especially for the web architect and product manager, this session closely examines the latest trends, best practices, and emerging techniques for leveraging Web 2.0 concepts in web applications to achieve high levels of growth. Read more.

12:00pm

Tuesday, 09/16/2008
Location: Special Events Hall
Lunch - Special Events Hall (1h 30m)

1:30pm

Tuesday, 09/16/2008
Topic: Landscape & Strategy
Location: 1A06 &07
Thomas tvanderwal@mac.com (InfoCloud Solutions, Inc.)
This workshop provides an overview of the Web 2.0 tools and the changes these social tools and user focused ease of use tools play for enterprise (organizations that are large to small with business, non-profit, or public service focus). Read more.
Tuesday, 09/16/2008
Topic: Workshop
Location: 1A08 & 10
John Resig (Mozilla Corporation)
This talk will delve into the secret techniques used by JavaScript library authors to create comprehensive libraries that work seamlessly across browser environments. We'll look at everything from fixes for strange browser quirks, tricks for gaining speed, to tips for writing an extensible architecture in JavaScript. Everything discussed will be backed up with publicly available, rock-solid, code. Read more.
Tuesday, 09/16/2008
Topic: Media & Marketing, Workshop
Location: 1A12 & 14
Neil Patel (ACS), Chris Smith (Netconcepts)
This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka "organic") web site visitors from search engines like Google and Yahoo!, as well as from social networking and social media sites like Digg, MySpace, Facebook, and YouTube. Read more.
Tuesday, 09/16/2008
Topic: Design & UX, Workshop
Location: 1A21 & 22
Joshua Porter (Performable)
In this talk, Josh Porter will cover the bases of designing for community. You'll be armed with a valuable set of practices to implement with your own communities. Read more.
Tuesday, 09/16/2008
Topic: Performance & Scaling, Workshop
Location: 1A23 & 24
Cal Henderson (Yahoo!)
Everyone's doing it—the poster children for "Web 2.0" are built on top of the LAMP stack. The next generation of web-based applications are built with free tools, with few people understanding the best way to scale these applications out. In this brief state-of-the-world, we'll look at the various approaches to scalable internet application architectures and what we can learn from them. Read more.

Wednesday, 09/17/2008

8:00am

Wednesday, 09/17/2008
Location: Hall 1A
Breakfast - Hall 1A (1h)

9:00am

Wednesday, 09/17/2008
Topic: Landscape & Strategy
Location: 1A06 &07
Eileen Gittins (Blurb), Richard Moross (MOO), Michael Galpert (A.viary.com), Michael Brill (Crushpad), Matt Stinchcomb (Etsy, Inc.)
The intersection of product personalization, community, and the online marketplace has created something new: people making –- and selling –- their own products. More than a YouTube video, these are actual artifacts. Learn what makes a successful people-powered company. Read more.
Wednesday, 09/17/2008
Topic: Development
Location: 1A08 & 10
John Resig (Mozilla Corporation)
The release of the Processing.js library has taken the JavaScript world by storm -- offering users an intuitive way of creating complex, interactive, pieces of visualization with JavaScript. The library was made possible by a fantastic new piece of web development technology snuck in under the radar and works in all modern browsers: the HTML 5 Canvas element. Read more.
Wednesday, 09/17/2008
Topic: Media & Marketing
Location: 1A12 & 14
Lane Becker (Get Satisfaction)
This presentation explores how innovative businesses are becoming more transparent with their audience and suggests an overall framework that both online and offline companies can use to start having a real conversation with their customers. Read more.
Wednesday, 09/17/2008
Topic: Design & UX
Location: 1A21 & 22
Matt May (Adobe Systems), Wendy Chisholm (Microsoft)
You use semantic HTML. Check. You do all your presentations in CSS. Check. You support human rights. Check. You love your iPhone. Check. Are you ready for universal design for the Web? You will leave this session with a better understanding of how to design and test web applications to be more accessible for people with disabilities, and more usable on mobile devices. Read more.
Wednesday, 09/17/2008
Topic: Web 2.0 at Work
Location: 1A23 & 24
Doug Solomon (IDEO), Gentry Underwood (Orchestra, Inc)
A tour of IDEO's human-centered approach to knowledge sharing. Read more.
Wednesday, 09/17/2008
Topic: Sponsored Sessions
Location: A04&05
In this session we will explore how HP's purpose built Extreme Data Storage provides the rock solid platform for building next generation content-serving applications. Learn all about the product that is designed for extreme scalability , manageability , availability and above all affordability can ease your pain points and help your business run smoothly. Read more.
Wednesday, 09/17/2008
Topic: Sponsored Sessions
Location: A01&02
Joshua-Michéle Ross (OReilly InPractice)
Based on direct experience consulting in the field, this seminar is geared for executives and professionals working in "traditional" (non-Internet native) business. Read more.

9:50am

Wednesday, 09/17/2008
Location: 1A06 &07
Break (15m)

10:05am

Wednesday, 09/17/2008
Topic: Landscape & Strategy
Location: 1A06 &07
Albert Wenger (Union Square Ventures)
Drawing on computer science, economics, history, and examples from the USV portfolio and beyond, this talk will speculate on the impact of cloud computing on the nature of competition, the opportunities for startups, and the changing role of technology. Read more.
Wednesday, 09/17/2008
Topic: Development
Location: 1A08 & 10
Cal Henderson (Yahoo!)
Video on the Web is fast becoming the cool kid, with sites like YouTube gaining massive popularity. This session will cover many of the details of getting video online from an engineering standpoint, all the way from receiving user-generated content, to video transcoding, storage, serving, and playback. Read more.
Wednesday, 09/17/2008
Topic: Media & Marketing
Location: 1A12 & 14
Jonah Peretti (Buzzfeed)
The Tipping Point is toast! We all love the idea of "influentials” —those hyper-connected, ultra-respected thought leaders that can make your product reach the tipping point. But the latest science and real world experimentation shows that “influentials” don’t really exist, that viral growth is partly random, and that riding a wave is much easier than creating it. Read more.
Wednesday, 09/17/2008
Topic: Design & UX
Location: 1A21 & 22
Dan Saffer (Saffervescence Inc.)
Everywhere you look these days you see interactive gestures: touchscreens on the MTA ticket kiosks and in taxis; people tapping away at their iPhones; and grandmothers holding Wii bowling tournaments. A new era of interaction design is upon us: how will we design for it? This talk is an overview into the usability, documentation, prototyping, communication, and patterns for interactive gestures. Read more.
Wednesday, 09/17/2008
Topic: Web 2.0 at Work
Location: 1A23 & 24
Jason Fried (37signals)
Jason Fried, 37signals' president and founder, shares valuable lessons, insightful observations, and the unconventional—sometimes controversial—marketing, business, and product development strategies that have made 37signals one of most influential and successful companies in the Web 2.0 arena. Read more.
Wednesday, 09/17/2008
Topic: Web2Open
Location: Web2Open
Web2Open is Web 2.0 Expo’s "unconference." Find out more at http://web2open.pbwiki.com. Read more.
Wednesday, 09/17/2008
Topic: Sponsored Sessions
Location: A04&05
Aaron Kim (IBM Global Business Services)
This session will explore some of the common anti-patterns he observed in global enterprises that may explain why some of the benefits of Web 2.0 are not materializing fast enough, and will provide recommendations on how your organization can avoid common pitfalls. Read more.
Wednesday, 09/17/2008
Topic: Sponsored Sessions
Location: A03
Oren Levine (Nokia)
As a world-leading mobile software platform, S60 offers application developers vast markets through out the world. With Symbian Foundation, we will set the future of mobile software free to supercharge innovation and opportunities. Every second smart phone in the world is built on S60 – Can you afford to miss the opportunity? Read more.
Wednesday, 09/17/2008
Topic: Sponsored Sessions
Location: A01&02
Kendall Collins (salesforce.com)
This session will provide case studies of companies that have successfully built and deployed cloud computing and Platform as a Service solutions within their enterprise to power a range of business applications and processes. In addition to solution and architecture overviews, the speakers will cover best practices and ROI metrics established through these projects. Read more.

10:55am

Wednesday, 09/17/2008
Location: 1A06 &07
Break (15m)

11:10am

Wednesday, 09/17/2008
Topic: Landscape & Strategy
Location: 1A06 &07
Fraser Kelton (GetGlue/AdaptiveBlue)
The single-feature focus of Web 2.0 technologies (Flickr=share pictures, YouTube=share vidoes, Digg=read popular stories, etc.), the explosion of start-up activity, and the growing impatience of early adopters are fundamentally changing technology adoption. Explore how the change occurred, the strategic impact on commercializing new technologies, and what it means for the future of web technology. Read more.
Wednesday, 09/17/2008
Topic: Development
Location: 1A08 & 10
REST is all the rage, but what's really in it for you? Using the REST support in Rails, Hansson will show you how much simpler your code can be when you have to support Atom feeds, API calls, CSV exports, and more off the same functionality. We're going to briefly explore the basics of REST and then work with some actual code including a few examples from 37signals applications. Read more.
Wednesday, 09/17/2008
Topic: Media & Marketing
Location: 1A12 & 14
Brian Solis (Future Works and PR 2.0)
Marketing and PR are shifting from an inbound, one-way channel into collaborative streams of market, product, and service-related conversations. We’ll review the landscape of strategies, communities, and tools to observe, listen, and build strategies for meaningful engagement in order to contribute and shape your brand in a Web 2.0 world. Read more.
Wednesday, 09/17/2008
Topic: Design & UX
Location: 1A21 & 22
Joshua Porter (Performable)
Don't let sign-up be your Achilles heel. In this presentation Josh Porter will share successful strategies that get you over the hurdle of sign-up, from clever sign-up hacks to techniques that increase motivation to even removing sign-up completely. By using one or more of these strategies, you can get people started off on the right foot using your software. Read more.
Wednesday, 09/17/2008
Topic: Web 2.0 at Work
Location: 1A23 & 24
Ramez Naam (More Than Human / Microsoft)
Businesses are large distributed brains. They thrive in a marketplace full of competing ideas. So why are so many of them run like Communist state economies of the 1970s? Bottoms Up starts with the premise that by throwing away authority and giving control to employees information businesses can reinvent themselves and outperform stagnant, statist, top-down enterprises. Read more.
Wednesday, 09/17/2008
Topic: Web2Open
Location: Web2Open
Web2Open is Web 2.0 Expo’s "unconference." Find out more at http://web2open.pbwiki.com. Read more.
Wednesday, 09/17/2008
Topic: Sponsored Sessions
Location: A04&05
Rolf Skyberg (eBay, Inc.)
Blu-Ray vs. HD-DVD. VHS vs. Beta. PC vs. Mac. AC vs. DC. As long as platforms have been a valuable resource, wars have been fought to control them. Eventually, either through trickery, persistence, or legislation, all wars come to an end. By understanding these wars, old and new, we’ll be better prepared to survive the next. Read more.
Wednesday, 09/17/2008
Location: A03
TBC
Wednesday, 09/17/2008
Topic: Tools & Technology
Location: A01&02
Steve Cumings (Hewlett Packard Enterprise Servers & Storage )
Discover how to manage growth, deploy higher density IT, achieve new levels of energy effectiveness, and gain actionable awareness of your data center environment by utilizing containerized data centers, close coupled cooling and data center environmental monitoring. Read more.

12:00pm

Wednesday, 09/17/2008
Location: Expo Hall
Lunch (sponsored by Microsoft) (1h 20m)

12:30pm

Wednesday, 09/17/2008
Topic: Web2Open
Location: Web2Open
Web2Open is Web 2.0 Expo’s "unconference." Find out more at http://web2open.pbwiki.com. Read more.

1:20pm

Wednesday, 09/17/2008
Topic: Landscape & Strategy
Location: 1A06 &07
Ali Partovi (iLike), Hadi Partovi (iLike)
Disruption in the music industry: opportunities and pitfalls. Technology is disrupting every facet of the music business, challenging old models and creating new ones. Read more.
Wednesday, 09/17/2008
Topic: Development
Location: 1A08 & 10
Joshua Schachter (del.icio.us)
Joshua Schachter will offer unparalleled insights into how to successfully build, develop, and scale social web applications, with an emphasis on the power of community. He will also discuss how technology can augment the ability to organize, recall, and share information found on the Web, effectively making one’s memory more scalable as the amount of content proliferates. Read more.
Wednesday, 09/17/2008
Topic: Media & Marketing
Location: 1A12 & 14
Avinash Kaushik (Google, Inc. )
An in-depth discussion on the next generation of Analytics 2.0. Read more.
Wednesday, 09/17/2008
Topic: Design & UX
Location: 1A21 & 22
Dawn Nafus (Intel), Ken Anderson (Intel)
With user datastreams piling up, and sensor technology like location tracking becoming more mainstream, a fantasy has been created that devices will, over time, become "context aware." This talk will use social science findings to show what really needs to be done to put the context back into context aware technologies—and it’s not adding more data. Read more.
Wednesday, 09/17/2008
Topic: Web 2.0 at Work
Location: 1A23 & 24
James Governor (RedMonk)
For too long, power distribution has been a top down, subscribe-only model, but the electricity grids of tomorrow will be read/write, just like the Web. It’s a commonplace to talk about how IT should be delivered as a utility, but what about delivering a utility the same way the Web works? Read more.
Wednesday, 09/17/2008
Topic: Web2Open
Location: Web2Open
Web2Open is Web 2.0 Expo’s "unconference." Find out more at http://web2open.pbwiki.com. Read more.
Wednesday, 09/17/2008
Topic: Sponsored Sessions
Location: A04&05
Jefferson Fletcher (Microsoft Corp.)
As the Web evolves, so does the need to keep your Web 2.0 working as new browsers ship, and standards evolve. What does it mean when one browser fixes a bug, and another doesn’t? How do you deal with drastically different ship cycles? Can you stay on the cutting edge, and really stay ahead of the game; keeping your users happy? Read more.
Wednesday, 09/17/2008
Topic: Sponsored Sessions
Location: A03
Thorsten von Eicken (RightScale, Inc)
Cloud computing has become a disruptive force in the computing world by providing pay-as-you-go, on-demand compute and storage resources that can expand to be virtually infinite. What are the challenges and opportunities for application design and deployment? Read more.
Wednesday, 09/17/2008
Topic: Sponsored Sessions
Location: A01&02
Mark Trang (salesforce.com), Kirk Krappe (Apttus)
Join salesforce.com and one of its many successful Force.com ISV partners to learn how companies are successfully executing on SaaS strategies to create strong businesses, not just strong applications. Read more.

2:10pm

Wednesday, 09/17/2008
Location: 1A06 &07
Break (30m)

2:40pm

Wednesday, 09/17/2008
Location: Special Events Hall
Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)
Welcome! Read more.

2:45pm

Wednesday, 09/17/2008
Topic: Keynote
Location: Special Events Hall
Fred Wilson (Union Square Ventures )
TBD Read more.

3:10pm

Wednesday, 09/17/2008
Topic: Keynote
Location: Special Events Hall
Deborah Schultz (TummelVision.tv)
TBD Read more.

3:20pm

Wednesday, 09/17/2008
Topic: Keynote
Location: Special Events Hall
Jason Fried (37signals)

3:35pm

Wednesday, 09/17/2008
Topic: Keynote
Location: Special Events Hall
Maria Thomas (Etsy)
Keynote Read more.

4:00pm

Wednesday, 09/17/2008
Location: Special Events Hall
TBC
Wednesday, 09/17/2008
Topic: Event
Location: Expo Hall
Quench your thirst with vendor-hosted libations and snacks while you check out all the cool stuff on the expo show floor. This event is open to all attendees. Read more.

7:00pm

Wednesday, 09/17/2008
Topic: BoF
Location: Boardroom A-Hudson Hotel
Moderated by: Serge Liscourarnec
After exploring on "Serge the Concierge" the 'Consumed to Thrifty' thread, I thought it could be useful to see how this applies to picking which conferences are worth attending, what their value proposition is. Have you felt at times like your time and money would have been better used taking a vacation instead? Which event? When? Where? Read more.
Wednesday, 09/17/2008
Topic: BoF
Location: Boardroom B-Hudson Hotel
Moderated by: Cyprien Noel
XSTM replicates your business objects directly from the server to your browser. Il allows you to write your in-browser GWT aplication as if it was running server side. Read more.
Wednesday, 09/17/2008
Topic: BoF
Location: Boardroom C-Hudson Hotel
Moderated by: Maumi Cannell Chatterton
Sit down with people who are interested in exploring the possibilities for Higher Education and the World of Web 2.0 including Social Networks, Open Source, and all the possibilities. Read more.
Wednesday, 09/17/2008
Topic: BoF
Location: Gallery B - Hudson Hotel
Moderated by: Mark Scrimshire
Join in the HealthCamp discussion on the future of the HealthCare industry as it is set to be transformed through Social Networks, Open Standards and Web 2.0 technologies. Read more.
Wednesday, 09/17/2008
Topic: BoF
Location: Gallery A - Hudson Hotel
Moderated by: John Boyd
MeetingWave.com founder John Boyd will describe how to coordinate the activities of a new startup in which the companies' management and its developers live and work in different cities and different time zones. Read more.

7:30pm

Wednesday, 09/17/2008
Topic: Event
Location: The Park
Eat, drink and mingle at this event – exclusive to Web 2.0 Expo conference attendees and Expo Plus pass holders. This will be a great opportunity to unwind and network with other conference goers. Read more.

8:00pm

Wednesday, 09/17/2008
Topic: BoF
Location: Boardroom A-Hudson Hotel
Moderated by: David Teten
How can VCs best use Web 2.0 technologies (broadly defined) to attract relevant investment opportunities? How can they screen, due diligence and close the deal with companies that fit their investing parameters? Read more.
Wednesday, 09/17/2008
Topic: BoF
Location: Boardroom B-Hudson Hotel
Moderated by: Tom Daly
As more and more companies turn to cloud servers for their infrastructure needs, the management of those servers becomes much more complicated. What was once housed in web farms, physically monitored and managed by internal IT staff, now exists on a global scale. This session looks at the tools companies can use to manage their cloud, balance traffic, and monitor and protect their infrastructure. Read more.
Wednesday, 09/17/2008
Topic: BoF
Location: Boardroom C-Hudson Hotel
Moderated by: Jeremy Hitchcock
Web 2.0 companies face a unique challenge when developing their infrastructure. To build or to buy? To scale or to wait? This session will discuss best practices for growing your network quickly, solidly, and at a responsible cost to your company. Read more.
Wednesday, 09/17/2008
Topic: BoF
Location: Gallery B - Hudson Hotel
Moderated by: Murat Aktihanoglu
Location-based social networks are all the rage with many startups vying to connect the masses on the go. This BOF will be the place to analyze the landscape and identify opportunities and try to predict what the near future holds. Read more.
Wednesday, 09/17/2008
Topic: BoF
Location: Gallery A - Hudson Hotel
Moderated by: John Boyd
Not everybody who founds a startup has a strong Internet background. Take Digg's founder for example. Read more.

9:00pm

Wednesday, 09/17/2008
Topic: BoF
Location: Boardroom A-Hudson Hotel
Moderated by: David Teten
How can lawyers, consultants, and other professional services providers use Web 2.0 technologies (broadly defined) to accelerate their sales? Some issues to discuss: blogging as brand-building, CRM systesm, tracking your clients' digital trails, etc. Read more.
Wednesday, 09/17/2008
Topic: BoF
Location: Boardroom B-Hudson Hotel
Moderated by: Aaron Mittman
so you've created a cool product and you expect sales to come to you, but industry veteran with +10 yrs internet start-up experience prepared to discuss ideas that can jumpstart sales and create/drive productive, scalable sales teams Read more.
Wednesday, 09/17/2008
Topic: BoF
Location: Boardroom C-Hudson Hotel
Moderated by: Razlan Mustapha
5 of Malaysia's IT companies are invading the Web 2.0 expo on a mission to learn and showcase their talents to the world. They are a part of a delegation specially hand-picked by the Multimedia Development Corporation (MDeC) of Malaysia. Come share the experience of what these 5 companies went through in setting up their business in Malaysia. Read more.
Wednesday, 09/17/2008
Topic: BoF
Location: Gallery B - Hudson Hotel
Moderated by: Brady Forest
Examine the architecture of a Facebook application that scales to over a million users and supports 4000+ read requests and 2000+ write requests every second. Read more.
Wednesday, 09/17/2008
Topic: BoF
Location: Gallery A - Hudson Hotel
Moderated by: Rajeev Kutty
Rajeev Kutty of Keynote Systems will explore new ways of testing Web application performance and tips on how to implement them. Read more.

10:00pm

Wednesday, 09/17/2008
Location: Boardroom B-Hudson Hotel
TBC
Wednesday, 09/17/2008
Location: Gallery A - Hudson Hotel
TBC

Thursday, 09/18/2008

8:00am

Thursday, 09/18/2008
Location: Hall 1A
Breakfast (sponsored by eBay) (1h)

9:00am

Thursday, 09/18/2008
Location: Special Events Hall
Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)
Welcome! Read more.

9:05am

Thursday, 09/18/2008
Topic: Keynote
Location: Special Events Hall
Tim O'Reilly (O'Reilly Media, Inc.)
TBD. Read more.

9:35am

Thursday, 09/18/2008
Topic: Keynote
Location: Special Events Hall
Clay Shirky (shirky.com)
TBD Read more.

10:00am

Thursday, 09/18/2008
Location: 1A06 &07
Break (sponsored by Keynote Systems) (30m)

10:30am

Thursday, 09/18/2008
Topic: Landscape & Strategy
Location: 1A06 &07
Drew Bartkiewicz (The Hartford)
The business risks for Web 2.0 are fundamentally changing since 2004. New privacy laws, new technological capabilities, and new user demands have created the "perfect storm" for a Web 2.0 litigation explosion, where the business risks in Europe may even be bigger than those of the US. Companies deploying Web 2.0 models will need to judiciously transfer their business risk now...and quickly. Read more.
Thursday, 09/18/2008
Topic: Development
Location: 1A08 & 10
Ryan Stewart (Adobe Systems)
In this session I'll talk briefly about the history of RIAs and then dive into the current landscape to show you how you can start using RIAs as part of your web strategy regardless of your current software infrastructure. We'll look at examples spanning from the desktop to the mobile world and look at open source as well other solutions so you'll get a full picture of what works best for you. Read more.
Thursday, 09/18/2008
Topic: Media & Marketing
Location: 1A12 & 14
David Kidder (Clickable, Inc.), Max Kalehoff (Clickable), Jim Barnett (Turn), Mike Kelly (Clearmeadow Partners), Tim Hanlon (Denuo - A Publicis Groupe Company)
Web 2.0 technologies are introducing automation in advertising, and consequently festering a man-versus-machine debate. Where manual labor bred inefficiencies and frustration, Web 2.0 is heralding a computing and algorithmic transformation. These varied systems increasingly deliver sophisticated analytics and action-oriented recommendations that yield smarter, more profitable outcomes. Read more.
Thursday, 09/18/2008
Topic: Design & UX
Location: 1A21 & 22
Dan Olsen (The Lean Product Playbook)
In Web 2.0, the product is the business. Every company faces the constant challenge of figuring out how to make their product better. This session provides a framework for achieving product success. Learn best practices in setting clear product objectives, maximizing how much customer value your development team creates, and using metrics to improve your product. Read more.
Thursday, 09/18/2008
Topic: Performance & Scaling
Location: 1A23 & 24
Jason Hoffman (Joyent, Inc.), Alistair Croll (Solve For Interesting), Alex Barnett (Bungee Labs), Dwight Merriman (10gen), Jinesh Varia (Amazon Web Services), Pete Koomen (Google App Engine)
Cloud computing is self-serve outsourcing for web companies. Clouds give even the smallest startup access to world-class infrastructure that can grow as needed. And developers build apps faster because they start with the building blocks of online applications: authentication, storage, messaging, and the social graph. Read more.
Thursday, 09/18/2008
Topic: Web2Open
Location: Web2Open
Web2Open is Web 2.0 Expo’s "unconference." Find out more at http://web2open.pbwiki.com. Read more.
Thursday, 09/18/2008
Topic: Sponsored Sessions
Location: A04&05
Paul Christen (Eluma), Joe Lichtenberg (Eluma)
Learn about new tools, technologies, and techniques that are emerging for tackling information overload. Read more.
Thursday, 09/18/2008
Topic: Sponsored Sessions
Location: A03
This session will cover both the business and technical aspects of enterprise mashups, starting with what IBM has learned so far about roles, work-flow and typical use cases. From there, we will demo several implementations and close with an overview of future technical directions. Read more.
Thursday, 09/18/2008
Topic: Sponsored Sessions
Location: A01&02
Dave Carroll (Salesforce.com)
Led by Force.com technical experts, this session will reference real-world examples of using advanced Platform as a Service technologies to define, build, and deploy business processes that integrate multiple clouds. Read more.

11:20am

Thursday, 09/18/2008
Location: 1A06 &07
Break (15m)

11:35am

Thursday, 09/18/2008
Topic: Landscape & Strategy
Location: 1A06 &07
Nate Westheimer (AnyClip), Karin Klein (Bloomberg), Kevin Ryan (AlleyCorp), David S. Rose (Angelsoft)
This panel will feature prominent members of the New York startup community -- an angel investor, venture capitalist, and serial entrepreneur -- and will focus on the various aspects of starting up a Web 2.0 company in The Big Apple. Read more.
Thursday, 09/18/2008
Topic: Development
Location: 1A08 & 10
Andrew Turner (GeoIQ), Mikel Maron (OpenStreetMap)
This session will discuss the current evolution of Where 2.0 and how it is affecting the entire landscape of Web 2.0 and next generation applications. Open standards such as GeoRSS, KML, and Microformats provide a huge wealth of information for mashups and applications, and libraries such as Mapstraction can be used for cartographic visualization. Read more.
Thursday, 09/18/2008
Topic: Media & Marketing
Location: 1A12 & 14
Michael Lazerow (Buddy Media)
All major social networks have announced plans to open their sites. This provides marketers unprecedented, cost-effective access to 300 million+ captive and engaged users worldwide. Brands and media companies can leverage this distribution to drive their businesses. This session will show how smart brands like Anheuser Busch, Microsoft, FedEx, and others use social media to drive business. Read more.
Thursday, 09/18/2008
Topic: Design & UX
Location: 1A21 & 22
Michael Caccavano (Tree House Agency), Amy Cham (Tree House Agency)
When many people hear the word "theming," they think of design. While theming is a key process for integrating a design into a CMS-based website, the power of theming extends beyond look and feel. Careful theming practices can make a site more flexible, more extensible, and easier to maintain over time. Read more.
Thursday, 09/18/2008
Topic: Performance & Scaling
Location: 1A23 & 24
Jason Grigsby (Cloud Four)
There are 3.3 billion mobile devices in the world—that is one for half the world's population. The number of mobile devices vastly out-numbers the number of computers, televisions, and automobiles. With the release of the iPhone and Google's Android mobile operating system, adoption of the mobile Web is taking off. Read more.
Thursday, 09/18/2008
Topic: Tools & Technology
Location: Special Events Hall
Ojan Vafai (Google Chrome)
Welcome to Google's new OS browser, Google Chrome. Chrome is the most buzzed about thing on the net right now. Between the EULA, benchmark controversy, the nifty comicbook and, oh yeah, the browser itself, everyone wants to know whats happening. Read more.
Thursday, 09/18/2008
Topic: Web2Open
Location: Web2Open
Web2Open is Web 2.0 Expo’s "unconference." Find out more at http://web2open.pbwiki.com. Read more.
Thursday, 09/18/2008
Topic: Sponsored Sessions
Location: A04&05
Dave Carter (Awareness, Inc.)
How do you declare a community successful? The answer depends of course on your business goals. In this session Dave Carter, Awareness Co-Founder and CTO will review: * Concepts for measuring ROI in enterprise social media * Steering the community for higher return * Tangible benefits of enterprise social media Read more.
Thursday, 09/18/2008
Topic: Sponsored Sessions
Location: A01&02
Alina Fu (Microsoft Corp.), Paolo Tosolini (Microsoft Corp.), Ludovic Fourrage (Microsoft Corp.)
Hear how customers are experiencing the transformation of readiness and knowledge management for their businesses. Learn from the stories about the disruption of Web 2.0 concepts on core business functions and how varying business models need to evolve to realize the potential of social computing. Get insight to: Can web 2.0 concepts actually help organizations? Is it all worth it? Read more.

12:25pm

Thursday, 09/18/2008
Location: Expo Hall
Lunch (sponsored by Salesforce.com) (1h 35m)

1:10pm

Thursday, 09/18/2008
Topic: Web2Open
Location: Web2Open
Web2Open is Web 2.0 Expo’s "unconference." Find out more at http://web2open.pbwiki.com. Read more.

2:00pm

Thursday, 09/18/2008
Topic: Landscape & Strategy
Location: 1A06 &07
Henry Blodget (Silicon Alley Insider, Inc.), Kevin Ryan (AlleyCorp), Michael Lazerow (Buddy Media), Lorien Gabel (pingg)
We know: your company is a labor of love. But let's be serious. It's also a labor of capitalism. And at some point you're going to want to turn that labor into wealth. Dividends? Sale? IPO? Henry Blodget and our expert panel will reveal the secrets to cashing out. Read more.
Thursday, 09/18/2008
Topic: Development
Location: 1A08 & 10
Nathan Buggia (Microsoft)
Do you or your customers care about getting more traffic to your web site? You’ve architected your site to run flawlessly in Firefox and IE, but how well is it being crawled by the search engines? With search now driving more than 30% of all traffic to many web sites, the answer to this question could have a significant impact on your business. Read more.
Thursday, 09/18/2008
Topic: Media & Marketing
Location: 1A12 & 14
Stephan Spencer (The Art of SEO)
No SEO fundamentals here—take your SEO skillset to the next level. Get the "secret sauce" to rocketing past your competitors and learn stuff most agencies won't reveal. Read more.
Thursday, 09/18/2008
Topic: Design & UX
Location: 1A21 & 22
Genevieve Bell (Intel Corporation)
In this session, we will focus on many different pathways and trajectories along which the internet is evolving and transforming. Read more.
Thursday, 09/18/2008
Topic: Performance & Scaling
Location: 1A23 & 24
Joe Stump (SimpleGeo)
Joe Stump, lead architect of Digg, an expert in the field of web programming with more than 10 years experience, will cite real-world examples of what works and what doesn’t in terms of scaling web applications. Stump will explore the benefits of caching, parallel and asynchronous data requests, partitioning your database when scaling out your infrastructure. Read more.
Thursday, 09/18/2008
Topic: Web2Open
Location: Web2Open
Web2Open is Web 2.0 Expo’s "unconference." Find out more at http://web2open.pbwiki.com. Read more.
Thursday, 09/18/2008
Topic: Sponsored Sessions
Location: A04&05
Dave Wolf (Cynergy)
With a myriad of bite size applications that exist with open APIs, we still see applications that rely on form pushing and list generation interaction models. Delivering experiences beyond forms and lists requires new thinking, design, and technologies that innovate user interactions and visualize data efficiently, with no compromise in performance. Read more.
Thursday, 09/18/2008
Location: A03
TBC
Thursday, 09/18/2008
Topic: Sponsored Sessions
Location: A01&02
Eddie Martinez (Hewlett Packard)
This will be an information discussion about Hewlett-Packard’s (HP’s) Performance and Scalability testing of Microsoft’s IIS 7.0 Web Engine running on HP ProLiant Server platforms. Read more.

2:50pm

Thursday, 09/18/2008
Location: 1A06 &07
Break (15m)

3:05pm

Thursday, 09/18/2008
Topic: Landscape & Strategy
Location: 1A06 &07
Chris Saad (Faraday Media, DataPortability Project), Daniela Barbosa (Dow Jones)
As we move through the Web we leave nuggets of information about ourselves on different web sites. Who owns this data? How should users be able to reuse it? Why should companies consider allowing their users' personal data to be easily transportable? Read more.
Thursday, 09/18/2008
Topic: Development
Location: 1A08 & 10
Toby Segaran (Google)
There are now many sources of cool data from the government, non-profit organizations, and even companies themselves that can be downloaded, combined, and mined. In this talk, Segaran will give you some ideas of what's out there and some ideas of how you can use it to do interesting things. Read more.
Thursday, 09/18/2008
Topic: Media & Marketing
Location: 1A12 & 14
W. James Au (The Making of Second Life)
More than a dozen boutique agencies are still developing virtual ad campaigns for major real-world clients in Second Life, often returning impressive results. What are the pros and cons of marketing in a user-created world, as opposed to other virtual worlds? Read more.
Thursday, 09/18/2008
Topic: Design & UX
Location: 1A21 & 22
Christopher Fahey (Behavior Design)
Traditionally, merchandising has been thought of as a problem exclusive to retail businesses, but in today's interactive product design milieu, it goes far beyond showroom dummies and POP displays. This talk looks at practical examples of successful interactive merchandising design and discusses how to bring a new consciousness to interactive product design. Read more.
Thursday, 09/18/2008
Topic: Performance & Scaling
Location: 1A23 & 24
Geir Magnusson Jr (AppNexus)
The term "cloud computing" has become a catch-all phrase for a wide variety of computing approaches. This variety ranges from AWS-style resource provisioning for easier and cheaper deployment of classic application stacks, through cloud-specific application server stacks like Google's AppEngine and 10gen, and on to on-demand applications (SaaS) such as Salesforce.com. Read more.
Thursday, 09/18/2008
Topic: Web2Open
Location: Web2Open
Web2Open is Web 2.0 Expo’s "unconference." Find out more at http://web2open.pbwiki.com. Read more.
Thursday, 09/18/2008
Topic: Sponsored Sessions
Location: A04&05
Pete LePage (Google)
With Internet Explorer 8 we usher in a new wave of browser innovation from Microsoft—all while maintaining compatibility with the today's web standards. We’ll dive into the new rendering engine within IE8, support for new HTML5 tags, CSS 2.1 compliance, DOM improvements, the developer tool bar, DOM storage, Ajax navigation, activities and Web Slices. Read more.
Thursday, 09/18/2008
Topic: Web 2.0 at Work
Location: A03
Scott Gerard (IBM Systems Lab Services and Training)
This session will give an overview of the benefits brought on by a new architecture behind running Cloud Computing and Web applications. It will walk through the main development and usage of mashups to support the Data Center running and managing clouds. Read more.
Thursday, 09/18/2008
Location: A01&02
TBC

4:10pm

Thursday, 09/18/2008
Topic: Landscape & Strategy
Location: 1A06 &07
Kenyatta Cheese (.), Timothy Shey (YouTube Next Lab), Jim Louderback (Revision3), Ricky Van Veen (CollegeHumor.com)
This panel brings together some of the leaders of the professional online video content industry to talk about how and who they source content from, their current distribution strategies, who they think are innovating in this emerging industry, and what opportunities they see for both independent content creators and the networks forming around them. Read more.
Thursday, 09/18/2008
Topic: Development
Location: 1A08 & 10
Kellan Elliott-McCrea (Flickr/Yahoo)
OAuth is poised to be one of the most important new standards in 2008 for anyone building with identity, social platforms, or APIs. Come find out why we designed OAuth the way we did, why it works, and why companies like Yahoo!, Google, MySpace, and Twitter are using it. Read more.
Thursday, 09/18/2008
Topic: Media & Marketing
Location: 1A12 & 14
Chris Tolles (Topix), Steven Berlin Johnson (Where Good Ideas Come From: The Natural History of Innovation)
Steven Johnson, executive chairman of Outside.in, and Chris Tolles of Topix discuss how the Web's going local, what that means for people wanting to get information about where they live, how businesses are trying to reach those people, and the companies helping make this happen. Read more.
Thursday, 09/18/2008
Topic: Design & UX
Location: 1A21 & 22
Bryan Mason (Typekit), Sarah B. Nelson (Hot Studio)
There is a lot to learn from how other industries manage creative professionals. Stage managers, editors, orchestra conductors, and chefs can teach us how to build and support creative environments that are conducive to excellent work that is also on-time and on-budget. Read more.
Thursday, 09/18/2008
Topic: Performance & Scaling
Location: 1A23 & 24
Sandy Jen (Meebo)
Sandy Jen, co-founder of Meebo, will talk about how Meebo was able to get around some of the tricky ins and outs of building a fast, reliable, scalable synchronous web application and the lessons they learned and the mistakes they made that might help you scale your own synchronous application. Read more.
Thursday, 09/18/2008
Topic: Web2Open
Location: Web2Open
Web2Open is Web 2.0 Expo’s "unconference." Find out more at http://web2open.pbwiki.com. Read more.
Thursday, 09/18/2008
Location: A04&05
TBC
Thursday, 09/18/2008
Location: A01&02
TBC

5:15pm

Thursday, 09/18/2008
Topic: Landscape & Strategy
Location: 1A06 &07
Barry Libert (Mzinga)
During this session, Barry Libert outlines the critical steps to gaining management buy in for your community initiatives. He also discusses the ways to correctly assess your “community readiness” in preparation for this journey. Read more.
Thursday, 09/18/2008
Topic: Development
Location: 1A08 & 10
Flickr's statistics product was built to give users insight into how and when their photos are being viewed. To do this we store "almost real-time" traffic counts for over 2 billion photos, broken down by date and referrer. This session will take a look behind the scenes at how a four-person team designed and built this product, and how you can do the same. Read more.
Thursday, 09/18/2008
Topic: Media & Marketing
Location: 1A12 & 14
Andrew Baron (Rocketboom)
Explore contemporary tools for news gathering and information sharing including methods for using social networks and applications like Twitter, Friendfeed, aggregators like Bloglines and Google Reader, and popular indices like Popurls and Techmeme. Read more.
Thursday, 09/18/2008
Topic: Design & UX
Location: 1A21 & 22
Charles Forman (iminlikewithyou)
Game concepts can be used to increase engagement on the Web. In fact, some of the most successful social sites can be viewed as games themselves. Charles Forman will talk about how to design and employ some game concepts from presence status, to chat and general gaming. Read more.
Thursday, 09/18/2008
Topic: Performance & Scaling
Location: 1A23 & 24
Alex Iskold (AdaptiveBlue)
Amazon Web Services is an emerging infrastructure for building and scaling businesses on the Web. Based on the decade of experience supporting the world's largest web retailer, this set of pay-per-use services is ideal for bootstrapping and growing a startup. Learn how to start using Amazon S3, EC2, SimpleDB, and Simple Queue services. Read more.
Thursday, 09/18/2008
Location: A04&05
TBC
Thursday, 09/18/2008
Location: A01&02
TBC

7:00pm

Thursday, 09/18/2008
Topic: BoF
Location: Boardroom A-Hudson Hotel
Moderated by: Cassandra Clark, Heidi Dailey, Jennifer Winger
According to “Trends in Adopting Web 2.0 for the Enterprise in 2007,” released by Awareness (via FASTforward), 96% of enterprise companies surveyed found that the Web 2.0 technologies they used were successful. Sun Microsystems, and Sun Developer Network, count themselves in that 96%. Do you? Join the discussion around social media strategies and their place in developer communities. Read more.
Thursday, 09/18/2008
Topic: BoF
Location: Boardroom B-Hudson Hotel
Moderated by: Amy Cham
As a followup to our Thursday morning session on theming practices, the Tree House team would like to continue the conversation in an open discussion. Read more.
Thursday, 09/18/2008
Topic: BoF
Location: Boardroom C-Hudson Hotel
Moderated by: Angelo Rajadurai
With the increase in complexity of the deployment stack, the ability to accurately observe the productions systems reduces. How do we debug performance issues in production. The development/deployment cycle is shrinking. The cost of simulating production problems in the labs is prohibitive and so we need to debug problems at the point of occurrence. This BOF will discuss some ideas. Read more.
Thursday, 09/18/2008
Topic: BoF
Location: Gallery B - Hudson Hotel
Moderated by: Sam Michel
Come and meet 21 of the UK’s leading digital companies who are coming to Web 2.0 Expo. Although there’s no Piers Morgan, there will be an opportunity to network with some of the most innovative digital companies in the UK - (see http://digital-mission.org/nyc08-companies for full details). Plus, if you’re interested in expanding to the UK or EU, discover more about the local market. Read more.
Thursday, 09/18/2008
Topic: BoF
Location: Gallery A - Hudson Hotel
Moderated by: Jonathan Sarno, Festival Travel Channel
This seminar will examine the history of travel sites and application on the internet, from the very early booking sites, the referrals sites, the guidebook sites, the introduction of Web. 2.0 and mobile and the future. Panelist include: TripAdvisor - executive TBA, TripIt - CEO, Gregg Brockway, president and co-founder, Travelistic, CEO and founder- Nicholas Butterworth Read more.

8:00pm

Thursday, 09/18/2008
Topic: BoF
Location: Boardroom A-Hudson Hotel
Moderated by: Asyraf Abdul Rahman
Web 2.0 has transformed the way many businesses operate today. The adoption of social and collaborative web by government agencies, however, is yet to be seen. This session aims to explore the possibilities of applying Web 2.0 technologies for the government. Read more.
Thursday, 09/18/2008
Topic: BoF
Location: Boardroom B-Hudson Hotel
Moderated by: Nicolas Toper
Because of spam, sending email has become incredibly complicated. Ensuring that your email is accepted and goes into your user inbox is called deliverability. It is crucial to the life of any company, especially web companies.This BoF session aims to present ways of improving your email deliverability. Read more.
Thursday, 09/18/2008
Topic: BoF
Location: Boardroom C-Hudson Hotel
Moderated by: Daryn Barney
The importance of strong security cannot be overvalued for any successful business. A security breach can result in significant financial loss, irreparable damage to reputation or worse. Information security should therefore be of the utmost concern when developing computer applications that handle, process, or store consumer information. Read more.
Thursday, 09/18/2008
Topic: BoF
Location: Gallery B - Hudson Hotel
Moderated by: Allan Spale
Twitter is a growing phenomenon for sharing information with others. But what if you could use a Twitter bot to store and retrieve data not only from your own data collection but also data of others. Twitterbase is a Twitter bot that connects to Kaleidoscope, a semantic database for structured and unstructured data. Everyone is welcome from novices to experts in semantic web technologies. Read more.
Thursday, 09/18/2008
Topic: BoF
Location: Gallery A - Hudson Hotel
Moderated by: Hannah Walker
A session for Web 2.0 aficionados and content idea holders to come together to explore the possibility of creating new interactive multi-media content. Read more.

Friday, 09/19/2008

8:00am

Friday, 09/19/2008
Location: Hall 1A
Breakfast (1h)

9:00am

Friday, 09/19/2008
Topic: Keynote
Location: Special Events Hall
Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)
Welcome! Read more.

9:05am

Friday, 09/19/2008
Topic: Keynote
Location: Special Events Hall
Tim O'Reilly (O'Reilly Media, Inc.), Arianna Huffington (The Huffington Post)
TBD Read more.

9:45am

Friday, 09/19/2008
Topic: Keynote
Location: Special Events Hall
Irene Greif (IBM)
ManyEyes is a data collaboration and visualization service. It's been used by communities across the world to decipher what their data is telling them. Irene will share some of their stories. Read more.

10:05am

Friday, 09/19/2008
Topic: Keynote
Location: Special Events Hall
Ben Huh (I Can Has Cheezburger)
How simplicity powers large, growing, complex communities like I Can Has Cheezburger? Read more.

10:15am

Friday, 09/19/2008
Topic: Keynote
Location: Special Events Hall
Shana Fisher (IAC)
Keynote with Shana Fisher Read more.

10:25am

Friday, 09/19/2008
Topic: Keynote
Location: Special Events Hall
Gordie Mazur (The Lavin Agency)
TBD Read more.

10:45am

Friday, 09/19/2008
Location: 1A06 &07
Break (15m)

11:00am

Friday, 09/19/2008
Topic: Landscape & Strategy
Location: 1A06 &07
Andrew Rasiej (Personal Democracy Forum)
Political opinion in our society is formed mostly through people talking to each other. These conversations happen in all kinds of typical places, like dining tables, water coolers, playgrounds, VFW halls, bars and coffee shop counters, and even over the back fence. Like the have for generations, those conversations are happening In the 2008 election cycle too. Read more.
Friday, 09/19/2008
Topic: Development
Location: 1A08 & 10
Dion Almaer (Set Direction), Ben Galbraith (Google), Chris Wilson (Microsoft Corp.), Brendan Eich (JavaScript)
We explore the future of browsers and where the Web is going in this panel. What do they see as the important blockers? How can we get past them? How can we stop JavaScript 2 from becoming the Web's Perl 6? Read more.
Friday, 09/19/2008
Topic: Media & Marketing
Location: 1A12 & 14
David Armano (Dachis Group)
We live in a world where the little things really do matter. Each encounter no matter how brief is a micro-interaction that makes a deposit or withdrawal from our rational and emotional subconscious. Find out what organizations are using this and how we'll all need to re-think how brands are built and sustained in an ever-changing 2.0 world. Read more.
Friday, 09/19/2008
Topic: Design & UX
Location: 1A21 & 22
Liz Danzico (Bobulate), Jeffrey Zeldman (Happy Cog Studios), Alex Wright (www.alexwright.org), Kristina Halvorson (Brain Traffic), Paul Ford (Harper's Magazine, Harpers.org, FTrain.com, The Morning News), Bre Pettis (MakerBot Industries)
Web copy has advanced to one of the most central parts of a user's experience. Copy, not rounded corners and gradients, are what makes for an interface that's usable and useful. Hear from a panel of experts designing today's top-notch sites how to pay attention to words—from guide copy to user comments to navigation labels—so you can improve the user experience for everyone. Read more.
Friday, 09/19/2008
Topic: Finance
Location: 1A23 & 24
Douglas Atkin (Financial Technology Investors Fund)
How technology will continue to fundamentally change the Financial Services industry. Read more.

11:50am

Friday, 09/19/2008
Location: 1A06 &07
Break (15m)

12:05pm

Friday, 09/19/2008
Topic: Landscape & Strategy
Location: 1A06 &07
Peter Hirshberg (Technorati), Michele Azar (Best Buy)
This case study looks at how Web 2.0 is transforming work and the enterprise and what that means for your business, your employees, and the economy. Read more.
Friday, 09/19/2008
Topic: Development
Location: 1A08 & 10
Dion Almaer (Set Direction), Ben Galbraith (Google)
In this talk, Dion and Ben discuss the latest developments, including multithreaded JavaScript technology-powered UIs, robust offline storage, choosing the right Ajax/JavaScript technology framework, Ajax outside of the browser, and more. Read more.
Friday, 09/19/2008
Topic: Media & Marketing
Location: 1A12 & 14
Jeff Jarvis (Buzzmachine.com), John Byrne (BusinessWeek), Steve Adler (BusinessWeek)
Google is not the enemy. It is the example of how to succeed in the internet age. Every company must learn how to think like Google. In this session, we will apply that thinking to BusinessWeek with the magazine's editor. Read more.
Friday, 09/19/2008
Topic: Design & UX
Location: 1A21 & 22
David Karp (Tumblr), Avi Muchnick (Aviary, Inc)
Good design can encourage positivity and discourage negativity in a community. When making design decisions, site owners need to be considerate of the people who are turning their products into vibrant hubs of discourse and activity. We will share our experiences from Tumblr, Worth1000, Aviary and other case studies showcasing the good, the bad, and the ugly. Read more.
Friday, 09/19/2008
Topic: Finance
Location: 1A23 & 24
Tristan Louis (Keepskor)
Currency has changed from the days when gold coins were traded and is now going through another radical shift with the move to digital. This presentation will look at how money has already become more digital, how Web 2.0 is starting to affect currency, and what may be coming next. Read more.

12:55pm

Friday, 09/19/2008
Location: Expo Hall
Lunch (sponsored by HP) (1h 30m)

2:25pm

Friday, 09/19/2008
Topic: Landscape & Strategy
Location: 1A06 &07
Tony Carbone (VH1)
We’ll describe how one media company has utilized 2.0 platforms to engage its audience beyond not only the linear television experience, but beyond the typical web page experience as well. Read more.
Friday, 09/19/2008
Topic: Development
Location: 1A08 & 10
Ric Smith (Kaazing Corp.), Jonas Jacobi (Kaazing)
If you are not familiar with "Comet programming," then now is the time to become acquainted with Ajax's second coming. With this revolutionary development technique, the tried and true “click” will no longer drive content deliver in your applications, instead content will be both server and user initiated, enabling a push-pull model for communication, better known as event driven development. Read more.
Friday, 09/19/2008
Topic: Media & Marketing
Location: 1A12 & 14
Chad Stoller (Drop.io), Conor Brady (Organic, Inc)
This session focuses on the next wave of social computing—the pending collision course between mobile and location positioning systems, location-based services, and social networks. Location is the ultimate context and with GPS services, it only gets more exciting. Marketers beware: this is the next big thing. Read more.
Friday, 09/19/2008
Topic: Design & UX
Location: 1A21 & 22
M. Jackson Wilkinson (Viget Labs)
Just because your Web 2.0 product is being developed in an agile way, that doesn't mean it needs to look like a developer designed it, nor does it mean the design and UX teams need to be at the whim of the development schedule. Learn how to integrate UX and design work into the agile iteration process, ensuring your product looks and feels as great as it works. Read more.
Friday, 09/19/2008
Topic: Finance
Location: 1A23 & 24
Brian Jurutka (comScore, Inc.)
Consumers are bringing their lives online with Web 2.0 technologies, such as social networking, blogging, and sharing and watching video and photos online –- not to mention their finance. Who are the early adopters? What are their demographics and how do these heavy users differ from those who use them rarely or not at all? comScore gives insight to improve marketing and service offerings. Read more.

3:15pm

Friday, 09/19/2008
Location: 1A06 &07
Break (15m)

3:30pm

Friday, 09/19/2008
Topic: Landscape & Strategy
Location: 1A06 &07
Lukasz Gadowski (Team Europe Ventures Ltd.), Oliver Jung (Adinvest)
Oliver Jung and Lukasz Gadowski, two of the most active EU internet investors, give insights about business opportunities for U.S. companies in EU and present firsthand details about their experiences, especially in the investment / copycat field. Read more.
Friday, 09/19/2008
Topic: Development
Location: 1A08 & 10
Joseph Smarr (Google)
The web is currently defining how sites will communicate with each other. OpenID, OAuth, OpenSocial and PortableContacts protocols are becoming the web's "open stack" and they are becoming more important each week. It's important to know how they work together before implementing them. Plaxo CTO and community leader Joseph Smarr will lead a session explaining how these pieces fit together. Read more.
Friday, 09/19/2008
Topic: Media & Marketing
Location: 1A12 & 14
Rick Webb (The Barbarian Group), Romi Mahajan (Ascentium), Pete Stein (Avenue A | Razorfish), Susan Credle (BBDO), David Thorpe (Ogilvy)
45 min talk - Agency 2.0 Read more.
Friday, 09/19/2008
Topic: Design & UX
Location: 1A21 & 22
Ryan Lane (Wunderman), Matthew deStwolinksi (Wunderman)
When prototyping for interaction there is a challenge in regards to how detailed should the prototype be. In some cases it’s important to get very granular in regards to behavior and interaction. In other instances it needs to be as simple as possible. Read more.
Friday, 09/19/2008
Topic: Finance
Location: 1A23 & 24
Adeo Ressi (TheFunded)
What are the measures being taken to turn venture investment into an efficient and transparent market? Read more.