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Sponsor & Exhibitor Opportunities

Kelly Stewart
415.947.6236
kstewart@techweb.com

Media Sponsor Opportunities

Matthew Balthazor
(949) 223-3628
mbalthazor@techweb.com
Deadline for requests: July 1

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo New York? Send an email to: ny-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings
(707) 827-7083
maureen@oreilly.com
or
Natalia Wodecki
415-947-6762
NWodecki@techweb.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

Design for Sign-up

11:10am Wednesday, 09/17/2008
Topic: Design & UX
Location: 1A21 & 22

If there is one problem that plagues all web applications, it’s the problem of getting people to sign-up. No matter what you’re building, you need people to identify themselves in some way so that you can provide them with a personalized, valuable web experience.

Don’t let sign-up be your Achilles heel. In this presentation, Porter will share successful strategies that get you over the hurdle of sign-up, from clever sign-up hacks to techniques that increase motivation to even removing sign-up completely. By using one or more of these strategies, you too can get people started off on the right foot using your software.

Photo of Joshua Porter

Joshua Porter

Performable

Joshua Porter is the co-founder of Performable, makers of the world’s easiest analytics and testing software for marketers and web site owners. He is also the author of Designing for the Social Web.