Sponsors
  • Hewlett Packard
  • Microsoft
  • Salesforce.com
  • eBay
  • Amazon Web Services
  • Conduit
  • Curl
  • EMC Corporation
  • Force10 Networks
  • Intuit Quickbase
  • Keynote Systems
  • LiveWorld
  • NeuStar
  • ONEsite
  • OpSource
  • S60
  • Sun Microsystems
  • Acquia
  • Ascentium
  • awareness
  • BlueArc
  • Coradiant
  • Dixero
  • HiveLive, Inc.
  • Intel
  • Jive Software
  • Kablink
  • Kapow Technologies
  • LithiumTechnologies
  • Mzinga
  • Octopz
  • Panther Express
  • RightScale
  • SynthaSite
  • TripAdvisor
  • WebAsyst LLC
  • XBOSoft
  • ACM Queue
  • Backbone Magazine
  • Berlin Partner
  • CenterNetworks
  • Contentinople
  • Deal
  • Dr. Dobbs
  • Enterprise Technology Management
  • Fast Company
  • I Want Media
  • ITtoolbox
  • Mashable
  • MSDN Magazine
  • Next New Networks
  • PR Newswire
  • ProgrammableWeb
  • SitePoint
  • Slashdot
  • Social Media Today
  • SourceForge.net
  • TechCrunch
  • TechNet
  • Technorati
  • Topix
  • Webgrrls
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Kelly Stewart
415.947.6236
kstewart@techweb.com

Media Sponsor Opportunities

Matthew Balthazor
(949) 223-3628
mbalthazor@techweb.com
Deadline for requests: July 1

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo New York? Send an email to: ny-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings
(707) 827-7083
maureen@oreilly.com
or
Natalia Wodecki
415-947-6762
NWodecki@techweb.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

Micro-Interactions: How Brands Can Influence Consumer Behavior in a 2.0 World

11:00am Friday, 09/19/2008
Topic: Media & Marketing
Location: 1A12 & 14

We live in a world where the little things really do matter. Each encounter no matter how brief is a micro-interaction that makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand, or service. Little things. Feelings. They influence our everyday behaviors more than we realize.

Find out what organizations are doing this and how we’ll all need to re-think how brands are built and sustained in an ever-changing 2.0 world.

Photo of David Armano

David Armano

Dachis Group

David has over 14 years experience in the communications industry with the majority of his time spent in digital marketing and experience design. An active thought leader in the industry, David authors the popular Logic + Emotion blog currently ranked in the top 25 of the “Power 150” as listed by Advertising Age. David’s writing and visual thinking has been cited by respected sources such as by Forrester, Crain’s and landed him in BusinessWeek on several occasions including their “Best of 2006”. David leads an interdisciplinary group of designers, writers and content strategists for the Chicago office of Critical Mass, a marketing agency focused on creating extraordinary experiences. Aside from his presence on the Web, David is known as an evangelist for customer-centric strategies and acts as an advocate for the creation of meaningful interactions. In his spare time he contributes articles to various professional publications and spends as much quality time with his family as possible.