• Hewlett Packard
  • Microsoft
  • Salesforce.com
  • eBay
  • Amazon Web Services
  • Conduit
  • Curl
  • EMC Corporation
  • Force10 Networks
  • Intuit Quickbase
  • Keynote Systems
  • LiveWorld
  • NeuStar
  • ONEsite
  • OpSource
  • S60
  • Sun Microsystems
  • Acquia
  • Ascentium
  • awareness
  • BlueArc
  • Coradiant
  • Dixero
  • HiveLive, Inc.
  • Intel
  • Jive Software
  • Kablink
  • Kapow Technologies
  • LithiumTechnologies
  • Mzinga
  • Octopz
  • Panther Express
  • RightScale
  • SynthaSite
  • TripAdvisor
  • WebAsyst LLC
  • XBOSoft
  • ACM Queue
  • Backbone Magazine
  • Berlin Partner
  • CenterNetworks
  • Contentinople
  • Deal
  • Dr. Dobbs
  • Enterprise Technology Management
  • Fast Company
  • I Want Media
  • ITtoolbox
  • Mashable
  • MSDN Magazine
  • Next New Networks
  • PR Newswire
  • ProgrammableWeb
  • SitePoint
  • Slashdot
  • Social Media Today
  • SourceForge.net
  • TechCrunch
  • TechNet
  • Technorati
  • Topix
  • Webgrrls
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Kelly Stewart

Media Sponsor Opportunities

Matthew Balthazor
(949) 223-3628
Deadline for requests: July 1

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo New York? Send an email to: ny-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings
(707) 827-7083
Natalia Wodecki

Contact Us

View a complete list of Web 2.0 Expo contacts.

Building in the Clouds: Scaling Web 2.0

10:30am Thursday, 09/18/2008
Topic: Performance & Scaling
Location: 1A23 & 24

Cloud computing is self-serve outsourcing for web companies. Clouds give even the smallest startup access to world-class infrastructure that can grow as needed. And developers build apps faster because they start with the building blocks of online applications: authentication, storage, messaging, and the social graph.

But the range of Cloud offerings is daunting. From self-contained development tools to virtual “bare metal,” selecting the right layer of Cloud offerings fundamentally changes how you run your business, what tools you can use, and ultimately how much control you have over your future.

Join this panel of Cloud computing innovators for the silver linings—and dark sides—of the Cloud.

Photo of Jason Hoffman

Jason Hoffman

Joyent, Inc.

Jason Hoffman is the CTO and founder of Joyent and previously founded TextDrive Inc and Strongspace LLC. Jason has a BS and MS from UCLA, a PhD from UCSD and has backgrounds in cancer biology, bioinformatics, grid computing and collaborative applications.

Photo of Alistair Croll

Alistair Croll

Solve For Interesting

Alistair is a principal at analyst firm Bitcurrent, and a frequent contributor to the GigaOm family of sites. Prior to Bitcurrent, Alistair co-founded"Coradiant":http://www.coradiant.com, a leader in online user monitoring, as well as research firm Networkshop. He has held product management positions with 3Com Corporation, Primary Access, and Eicon Technology.

Alistair has coordinated and spoken at a wide range of industry events, including Interop, Structure, Web2Expo and Unconference. He is the author of numerous articles on Internet performance and security, and co-author of Managing Bandwidth: Deploying QOS in Enterprise Applications from Prentice-Hall.

Photo of Alex Barnett

Alex Barnett

Bungee Labs

Alex Barnett joined Bungee Labs with more than 15 years experience working in the web development industry. Prior to Bungee Labs, Alex spent five years at Microsoft Corp, most recently as the Community Program Manager for the Data Programmability team in Redmond, WA. Alex joined Microsoft in 2002 in the United Kingdom as Online Customer Experience Manager. Alex moved to the United States in 2005 to become the International Program Manager for MSDN and TechNet, where he was responsible for driving the globalization strategy. Prior to Microsoft, Alex worked for seven years at Bluewave, an online marketing, web design and development agency, as Sales and Marketing Director and COO. After the successful sale of Bluewave to Maersk Data/IBM, Alex joined Microsoft. Prior to Bluewave, Alex was a professional cricketer for Middlesex and Lancashire. Alex blogs at http://alexbarnett.net/blog.

Photo of Dwight Merriman

Dwight Merriman


He is the CEO and co-founder of 10gen, and was CTO of DoubleClick. 10gen is
making waves with an open source software stack that is analogous to
Google’s AppEngine that is purpose built to run in a cloud environment.


Photo of Jinesh Varia

Jinesh Varia

Amazon Web Services

As a Web Services Evangelist at Amazon, Jinesh Varia helps developers take advantage of disruptive technologies that are going to change the way we think about computer applications, and the way businesses compete in the new web world. Jinesh has spoken at more than 50 conferences/UserGroups. He is focused on furthering awareness of web services and often helps developers on 1:1 basis in implementing their own ideas using Amazon’s innovative services.

Jinesh has over 7 years experience in XML and Web services and has worked with standards-based working groups in XBRL. Prior to joining Amazon as an evangelist, he held several positions in UBmatrix including Solutions Architect, Enterprise Team Lead and Software engineer, working on various financial services projects including Call Modernization Project at FDIC. He was also lead developer at Penn State Data Center, Institute of Regional Affairs. Jinesh’s publications have been published in ACM and IEEE. Jinesh is originally from India and holds a Master’s degree in Information Systems from Penn State University. He plays tennis and loves to trek.

Photo of Pete Koomen

Pete Koomen

Google App Engine

Pete is the Product Manager on the Google App Engine Team. He joined Google in 2006, and has also spent time working on Google’s advertising products.

Pete holds a masters in theoretical computer science from the University of Illinois at Urbana Champaign, and degrees in Mathematics and Computer Science from Case Western Reserve University.